In many uses of social media, the algorithm is an intangible, silent, all-powerful entity to control what we see in our feeds. And like supplicants to a deity, we can sometimes find ourselves calling upon the void, hoping to receive aid from this powerful being. It seems that for Threads users, at least, those prayers have been answered.
Many people on the Threads platform began writing articles with the phrase “dear algorithm”, politely asking the network’s algorithm to show them more of what they want or less of what they don’t want. According to a post today from Meta CEO Mark Zuckerberg, Threads will be testing a feature where that’s exactly what’s happening. Connor Hayes, head of Threads, also posted about this limited test, adding that it would be an AI-powered feature. “When people add ‘Dear Algo’ to a post, it will tell your feed what you want to see more or less for up to three days,” he wrote. “If your profile is public, people can see your request, contact you about it, or repost it.”
There’s something satisfying about user feedback being taken seriously, even if it started as a joke. Threads has grown rapidly since its debut in 2023. It had 400 million monthly active users in August 2025 and in October it reached 150 million daily active users.
Updated, December 3, 2025, 5:15 p.m. ET: Added more details from Connor Hayes on testing.
