Winzo bursts the center of world excellence with AWS

Amazon Web Services (AWS), an Amazon.com company, has announced today that Winzo, the largest and interactive social and interactive social gaming platform with more than 250 million active users, evolves its center of global excellence (GCOE) with AWS. Winzo launched the GCOE, one of its flagship initiatives, in collaboration with the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, in November 2024.

In collaboration with AWS, GCOE de Winzo will create a dedicated platform to allow entrepreneurs in the interactive entertainment industry in India to discover new growth and scale paths, by taking advantage of the transformer of generative artificial intelligence (Gen AI). Thanks to the GCOE, Winzo will take advantage of the AWS Gen AI solutions to help game studios through India to build and develop their games faster and more effectively while increasing local game talents with AWS Cloud Mentoring and Training. This initiative will stimulate innovations such as new game engines to design virtual worlds, feed more immersive and safer game experiences and increase the competitiveness of the India Games industry.

Winzo Scale Center of Excellence With AWS: Generative Ai Innovation for Gaming

The India Game Industry is on an steep growth trajectory, expected to go from US $ 3.7 billion in 2024 to 9.1 billion US dollars by 2029. On a global scale, the game is an industry of 324 billion US dollars, larger than the films and the music combined, which makes it a pivot opportunity Digital imprint. The generation, on the other hand, reshapes the industry by accelerating content creation, by personalizing experiences based on the choices of players and accelerating the use of regional languages and vernacular content.

To help game companies innovate and develop using the latest Gen and other cloud services on AWS, Winzo Gcoe cohorts will use technologies such as Amazon’s foundation; A fully managed service designed to simplify the development, deployment and scaling of Gen AI applications; To create a customer support platform offering instant translations in 12 languages via AI assistants. The platform answers players’ questions, solves potential problems such as unregistered progress and provides game advice such as level completion strategies. It guarantees rapid, localized support and always activated to India players. Using Amazon’s foundation, GCOE will also help developers test their games faster and more effectively compared to traditional methods, such as manual game tests, which are at high intensity of labor, shortening of content development cycles up to 25%. The new game test solution will use advanced automation, data analysis and statistical modeling to test and ensure the quality of games.

Another key collaboration area under the GCOE is to use Amazon Sagemaker; A fully managed service to create, train and deploy automatic learning models (ML) to help game developers personalize user experiences by recommending tailor -made content and playing individuals and preferences of players. For example, an occasional player who likes puzzles can be shown new brain games, while a competitive user is recommended for multiplayer tournaments at a quick rhythm, creating a dynamic and personalized trip for each player.

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Upskilling to evolve

To stimulate innovation and stay in advance in the rapidly evolving game sector, Winzo promotes continuous learning and technical excellence through GCOE. Winzo offers employees and game developers associated with GCOE free structured training programs thanks to AWS training and certification, helping game developers to exploit AI generation to stimulate innovation, improve gameplay and offer more personalized players. GCOE members and partners will also benefit from AWS skills in Job Tech Alliance in India. This alliance brings together AWS customers, partners, government organizations, workforce development organizations and educational establishments to fill the skills of skills and prepare learners for technological jobs on demand. With 87% of organizations citing skills shortages as a key obstacle to digital transformation, employers are increasingly difficult to identify, recruit and keep qualified cloud talents. By promoting a workforce ready for the future, Winzo’s collaboration with AWS will not only strengthen the interactive entertainment industry of India, but will also position the country as a global hub for play talents.

Beyond the skills, Winzo’s GCOE will provide support for Indian game startups at an early stage via various AWS accelerator programs. This collaboration offers young Cloud Credits games, the expert mentoring of AWS and Winzo Partners, support for marketing and targeted workshops on AI, ML and data to give life to their game ideas. Earlier this year, Winzo anchored the game pavilion to the startup Mahakumbh 2025, Investors’ pitch sessions and organizing panels on fundraising and scaling. With a 100+ wallet Made in India Games available in 15 languages, Winzo is only positioned to integrate the skills and generation AI of AWS capabilities into the evolution needs of the game and play game ecosystem in India. GCoe and Winzo AWS launched the first hackathon, Winzo Ignite, to solve the most urgent technological problems with which the sector is confronted. In future editions, Winzo Ignite will become global and work with the wider ecosystem to create more sustainable solutions.

At Winzo, we believe that India is about to lead the next wave of global game innovation by taking advantage of its real forces – youth, creativity and scale, “said Pavan Nanda, co-founder of Winzo. “Thanks to our center of global excellence, and in collaboration with AWS, we build a platform that allows developers to create immersive, safe and inclusive game experiences using generative AI. This initiative unlocks opportunities and highlights the potential of India’s digital economy in the world.

The India Games Industry is booming on the cloud, and Winzo is a pioneer in harassing a generative AI to reinvent gaming experiences on a global scale, “said Satinder Pal Singh, Director, Solution architecture, AWS India and South Asia. “Winzo’s long -term collaboration with AWS to evolve its world excellence center accelerates innovation in entertainment and personalized games, but also strengthening the position of India as a global talent and technology center.