The Paris online Paris platform based in the United Kingdom and the Bookmaker William Hill will soon see its extensive virtual sport offer when it announces an extension of a partnership with Inspired Entertainment.
The Paris brand has more than 1,300 stores across the United Kingdom, the extension of the contract offering a “full upgrade” to its virtual sports in its field of retail in the United Kingdom.
Inspired is pleased to announce the expansion of our long -term partnership with @Williamhill – The emblematic brand of sports betting and games with more than 1,300 Paris stores through the United Kingdom: https://t.co/vwydjscreg
This contract extension will broadcast a full level of William… pic.twitter.com/vulpoo4vhd
– Inspired Entertainment, Inc. (@inspired_news) July 17, 2025
The deployment will see the introduction of brand new and improved events in William Hill’s diffusion networks. A third channel will also be created, which is entirely dedicated to virtual races. The upgrades aim to add around 300 new virtual sporting events daily.
William Hill Retail for retail so that new products add
“We are still looking for new ways to raise the customer experience in our stores, and this improved virtual offer is an important step forward.
“By working with Inspired, we are delighted to bring even more variety, energy and quality to our range of global retail products, helping us to engage customers in the country. This is an excellent example of how we continue to invest in innovation to meet the evolutionary expectations of our players, “said Jon Sanders, responsible for retail games at William Hill.
Inspired Entertainment is a B2B supplier of game content, technology, equipment and services, and it works in around 35 jurisdictions in the world.
“Inspired Virtual Sports Products will offer William Hill customers an unrivaled experience, featuring newly refreshed 2D content and advanced titles such as horses V-Play Chase and V-Play US Horses,” said Brooks Pierce, President and CEO of Inspired.
“This next chapter of our relationship of more than 20 years with William Hill underlines our commitment common to innovation, quality and customer satisfaction in the Paris space in the United Kingdom.”
The terms of the partnership have not been shared, and it is not known how long it will last, but it has been described as “in the long term”, by increasing the previous work of the duo.
Featured image: Credit in Mikey on Flickr
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