WhatsApp now has more than 3 billion people who use it each month, noted the meta-PDG Mark Zuckerberg at the Conference on the results of the company’s first quarter on Wednesday.
Founded in 2009 and acquired by Facebook for $ 19 billion in 2014, WhatsApp remains free to use and disseminates any announcements. The application has reached 2 billion brands of monthly active user in 2020, but with the last important step, this is now one of the few applications to cross the 3 billion user mark, in addition to Facebook.
This huge user base makes whatsapp a key matter for Meta, especially since the company has bet the farm on its AI strategy. The company previously said that the application is one of its largest distribution platforms for AI services.
“We see that people engage with Meta IA from several different entry points. WhatsApp continues to see the strongest use of Meta IA in our family of application,” said Meta financial director Susan Li, at the conference, the conference. She also noted that most WhatsApp users are involved with Meta Ai in individual cats.
Zuckerberg said if WhatsApp offers easy access to AI’s features, Meta had to adopt a different approach to stimulate the adoption of its AI products in markets like the United States, where the majority of people always prefer to use the stock messaging applications of their phones to send texts. This is where the company Meta AI newly published from the company comes into play.
“We hope to become the leader over time [in the U.S. messaging market]But we are in a different position there of what we are in most of the rest of the world on WhatsApp. I therefore think that the Meta AI application as an autonomous will be particularly important in the United States to establish leadership – as the main personal AI that people use. But we will continue to advance experiences at all levels in all these different fields, “he said.
The company said that the Chat Application Commercial Platform, WhatsApp Business, has increased and recorded a large part of the $ 510 million in revenue generated by its family of application.
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Meta has tested AI tools for WhatsApp Business, and Li said on Wednesday that the company is building a new IA agents management interface and a dashboard that would allow companies to train META AI on their information. This information may include a company’s website, WhatsApp profile or their Instagram and Facebook page. It also tests it allowing companies to activate the Meta chatbot in cats with customers.
