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Expenditure pressures divide beer consumption habits, which more darkens the prospects of brewers who are already fighting against drop -down sales volumes.
Drinkers are increasingly bypassing the basic beer brands formerly appreciated and opted rather for superior or economical quality alternatives, the Danish brewer Carlsberg said on Thursday, while the bemakers confront wider pressures in the drinks sector.
“We see a continuous bifurcation in terms of preferences,” CEO Aarup-Andersen told CNBC on Thursday.
“People are looking for either the premium brand or the economic brand. So, which will be a bit tight in an environment like this is in fact the basic brands in the middle,” he added.
Beermakers have fought against several consecutive quarters of the growth of the volume in decrease, because consumers have pushed higher prices and fired towards alternatives.
Carlsberg, the third world brewer, became the last on Thursday to report growth in the volume of the second lower quarter. Biological volumes fell 1.7% over the three -month period, including the recent loss of its brand San Miguel, even if the demand for premium and uncoatical products has increased.
It comes after Budweiser-Maker AB INB.The largest brewer in the world last month posted a 1.9% decrease in annual sliding of 1.9% in annual shift in volumes in the second quarter and HeinekenThe volumes fell 0.4% over the period.
“The global consumer has a break of expenses … So the volumes do not flow as they did a few years ago,” noted Aarup-Andersen.
AB INBEV CEO, Michel Doukeris, nevertheless declared last month that the continuous growth of the company’s income and profits underlined the “resilience of the beer category”, and the CEO of Heineken, Dolf Van den Brink, cited resilience in its geographic footprint.
Consumption habits
Beermakers have been somewhat sheltered by recent pressures on the drinks industry, in particular a slowdown in the consumption of spirits and the ongoes in progress.
Brewers, who are generally based on local production, are less pressure to move their manufacture in the United States – even if they are faced with higher aluminum samples on beer cans.
However, broader macroeconomic winds threaten to harm consumption habits and broader consumption expenses.
The CEO of Carlsberg said Thursday that the group’s basic brands – which include its bizarre Danish namesake as well as Tuborg and Kronenbourg – are the most affected by “a consumer who holds back”.
He said that he does not expect these winds to dissipate this year this year, but nevertheless noted a consumer desire to spend selectively on high -end processing products.
“It is basic beer that backs up while our growth categories really show growth,” he said.
Meanwhile, the CEO has added that home consumption earns more land as underway in the price of a pint make bars and restaurants less acceptable.
“What we have seen during a certain number of quarters is that the ongoing bars and restaurants, so suffer at the moment,” he said.
“It is trade outside trade – supermarkets and retail trade – which wins at the expense of trafficking. It is not dramatic but it was a sliding scale.”
