Grok’s AI companions have led downloads, but its latest model is the one that makes money

The companions of the Runchy and not filtered from Grok can make the headlines for their disarticulated and often NSFW responses, but it is Grok 4, the latest model of XAI, which stimulates the revenues of the application in recent times.

The XAI of Elon Musk launched Grok 4 at the end of July 9, and on Friday July 11, Grok’s gross income on iOS had jumped from $ 325% to $ 419,000, against $ 99,000 the day before the launch of the APROK 4, according to the Apps intelligence company.

Grok continued to get revenues higher than that of habit habit in the days that followed the launch of the new model, with raw income in the $ 367,000 high for a few days before dropping at $ 310,000 on July 14.

In addition, daily downloads of the Grok iOS application increased by 279% to 197,000 by July 11, against 52,000 before the launch of Grok 4.

But after the addition of Grok’s IA companions next week, July 14, the download and income jump was less pronounced. Although curiosity for companions has probably led more facilities, the functionality is not yet in order to be an important money manufacturer for the company, although it is only available for “Super Grok” subscribers who pay $ 30 per month.

Grok iOS downloads worldwide increased by 40% the day after the companions, reaching 171,000 daily installations, but income increased by only 9%, reaching $ 337,000.

Thus, although it is clear that there has been an impact on the launch, it is definitely smaller than the launch of the new AI model.

Given the new expensive Grok subscription, timed at the same time the launch of Grok 4, it is not surprising to see that even a lower increase in the number of paid subscribers could generate much higher iOS revenues.

The company has announced that, in addition to Grok 4 and Grok 4 Heavy, it would also offer a subscription of $ 300 per month called Supergrok Heavy, its most expensive plan to date. The plan provides subscribers early access to heavy 4 heavy grok and other new features, said XAI, but it is more expensive than the comparable plans of the other main AI providers, including Openai, Google and Anthropic.

It is interesting to see this request for Grok’s subscription plans, even if the AI initially consulted articles X of Elon Musk for answers. XAI has since tackled this problem.

The interest in the new model has also led the Grok classification on the American App Store shortly after its launch, making Grok application n ° 3 overall and n ° 2 in the productivity category by July 12.

This interest has decreased somewhat in last week – the application is now n ° 17 in total – although it is still n ° 2 in productivity, according to appfigures data.

Appfigures notes that it focuses on iOS data for this analysis, because this data set is currently more complete than the data of Android devices. The latter is only available until July 14 for the moment, because the appfigures model needs more time to process Google Play data.