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This CEO of Gen X directs Eventbrite, the ticketing platform which sold more than two billion tickets-she likes Legos, Hypnotherapy and Skin-Care gadgets

Being in the following it is high pressure work with long hours, responsibilities of the board of directors and a meticulous examination. But what is it to be a senior manager when you are up to par?

The fortune series, The Good Life, shows how promising leaders spend their time and their money outside of work.


Today, we meet Julia Hartz, co -founder and CEO of Eventbrite.

There is a good chance that if you went to a stadium concert, an underground comedy show or a cooking class, you used Eventbrite to mark your seats.

The 45-year-old entrepreneur leading the global self-service ticketing platform developed the idea of ​​his business of his time in entertainment. Long before founding the company in 2006, Hartz worked as an intern on the set of Friends, Which sparked his passion for media production. She then developed television shows at MTV and FX Network, helping to produce successes like Donkey,, NIP / TUCK,, Save meAnd The shield. It attributes to industry heavy goods vehicles like producers Drew Tappon and John Landgraf to show it the power of entertainment.

“I had the incredible privilege to learn television icons,” explains Hartz Fortune. “These experiences deeply shaped my creative and leadership perspective before making the jump in technology and entrepreneurship with Eventbrite.”

Eventbrite has treated more than two billion tickets worldwide since 2006.

Wanting to reproduce this same magic of entertainment for the audience live, she has co -founded Eventbrite, who has since treated more than two billion tickets worldwide. The company is in nearly 180 countries, distributing 83 million tickets paid for more than 4.7 million events in 2024 only. With 89 million monthly users, people mark seats during events ranging from a Sunset Bach concert in Central Park to a House music cruise on the Hudson river. Eventbrite has a strong presence in the United States and through the United Kingdom, in particular in London.

Hartz’s activities continue to grow with “computer lists” organized in popular cities such as NYC, La and London. It is also intended for the tastes of Gen Z by creating gender flexion events such as a cheese rave animated by Queer eye Star Antoni Porowski in New York, mixing dance music with craft cheese. And the CEO of the CEO is just as eclectic as events Eventbrite Concocts – it infuses improved coffee with fungi, attended regular hypnotherapy sessions, is the mother of adolescents obsessed with Tiktok and is a LEGO lover.

“Besides the hypnotherapy, I lego so strong,” says Hartz. “I am currently working on a three -feet high tower of the Lord of the Rings, with Sauron’s eye on the top.”


Finances

Fortune: What was the best investment you have ever made?

By far, the best investment was to travel with friends and family. Time is the ultimate luxury and the indelible memories of unique experiences are everything we take with us.

And the worst?

Whenever I enter one of my teenage daughter’s rooms and see the accumulation of Tiktok articles and the trend, I would say that this is my low investment.

What do your childcare services look like?

We welcomed our first daughter about two years after founding Eventbrite. In these first days, she often came to the office with us, napping under my office in her car seat and later in a Play Pack. We were incredibly lucky to have local parents who have provided constant support with childcare and the company over the years.

As our family grew up and life has evolved, we have built a strong village of friends, family and members of the trusted team to help us navigate in the juggling of the breeding of four girls while directing a business. Kevin [my husband] And I have always shared parental responsibilities too – it is a role that increased in tandem with our trip as co -founders and startup operators.

There would be a mutiny on the bonus if we stopped our Hulu subscription or our Max subscription.

What are your lifestyle: a chic apartment in the city or in a sprawling suburbs?

We lived and worked in San Francisco for 20 years, and counting this city would be a major error. I am now a witness to the third wave of regeneration since my moved here, and it is nothing less than exciting. San Francisco is in our DNA – We have never seriously considered living elsewhere.

How to get to work?

I walk, which is a luxury and now an important part of my well-being routine. I listen to hypnotherapy focused on walking during my journey.

Do you wear a wallet?

A portfolio?! Who does not accept Apple Pay? I have a wallet, but I only use it for travel. My favorite credit card is by far the ramp – we use it for Eventbrite and for Team Hartz. (Kevin is an investor)

Do you invest in shares?

Kevin and I stay substantial shareholders in society, which maintains our deeply aligned work on the long -term interests of all our shareholders.

Apart from that, I am lucky to be married to a prolific prolific investor – so I can often meet some of the most exciting new generation founders in our living room. I sometimes invest in startups, especially when I am inspired by the founders and the vision they build. It is a privilege to have access to this type of innovation and start -up.

What personal finance advice would you give to yourself 20 years old?

Continue working hard. Money comes and goes so that everything you can really count on is your own work ethics and values.

What is the only subscription you can’t live?

There would be a mutiny on the bonus if we stopped our Hulu subscription or our Max subscription.

Where does your essential bracelet watch come from?

Apple.

The necessities

How do you get your daily coffee solution?

I make my coffee at home with a Jura machine and grains of blue bottle espresso. I mix drops of honey and manuka mushrooms (Chaga) – We love all our honeys and our mushrooms in California at the moment.

What about eating on the go?

I never refuse a burrito.

Where do you buy the grocery store?

I love Bryan’s grocery store to SF!

How often during a week do you dine in relation to cooking at home?

We eat at home almost every night with the family. It’s more than eating at home – it’s our daily ritual, a sacred break in our full life where phones are put aside and stories flow.

What would be a typical working outfit for you?

Jeans and a sweater with sneakers.

Are you the proud owner of futuristic gadgets?

All my futuristic gadgets have to do with the anti-aging … Recently, I invested in Lyma [laser anti-aging skin system].

The treats

How do you relax the best job?

Besides hypnotherapy, I lego so strong. I am currently working on a three -feet high tower of the Lord of the Rings, with Sauron’s eye at the top, as a gift for Kevin’s startup, Sauron – the first perceptual perceptual security platform of the world which continuously scans the perimeter of your home.

What is the best bonus treat you buy?

I just started to take an interest in vintage jewelry – each piece has a story, and I love it.

Take us on vacation with you, what is the next step on your vacation list?

Having grown up in Santa Cruz, the beach was not only a destination – it was an extension of our backyard. This link with the ocean stayed with me, and the beach remains a constant in my life that I like to share with my family. We like to be in the water – Surfing and dive together. A particular place that is so special for us is the Fiji.

Fortune wants to hear leaders what their “good life” looks like. Get in touch: Emma.burleigh@fortune.com.

This story was initially presented on Fortune.com

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