By Chris Snellgrove | Published
One of the things that did Star Trek: the original series It was so popular that he was broadcast in color at a time when many popular television shows were still in black and white. In addition to the bright colors of uniforms, the first sets were particularly colorful because the director of photography Jerry Finnerman used background lighting to embellish the otherly gray interior walls of the company. And he did it for a secret reason: the program was broadcast on NBC, and because the network then belonged to the RCA television manufacturer, the science fiction program was made more colorful to sell more color televisions.
In the 1960s, many households weighed carefully whether or not they should update their old black and white sets on a color model. RCA was in a fairly unique position because it could use NBC’s property to create colorful television emissions, effectively giving consumers a reason to upgrade. Star Trek Has become a kind of flagship for these new series, and RCA used the series in advertisements with taggents like “when you are the first on color television, there must be a reason.”
For the first season of Star TrekIt is especially the hard work of Jerry Finnerman and his background lighting which made this program the “first in TV color”. He did more than making the history more dynamic … He undoubtedly imbued the business with the kind of heat that made the house feel countless fans everywhere. Unfortunately, the causing production calendar of subsequent seasons noted that it did not have time to set up this lighting, which is why season 2 and 3 seem relatively dull.
By the way, RCA using Star Trek and other programs to announce color TVs is an even smarter decision than you think. You see, the company Also Sold the expensive equipment necessary to film color emissions, so by emphasizing the importance of color television helped them earn money on television sales and cameras sales and other production equipment. Their use of Star Trek to Market Color TVS also served to promote NBC, which meant that RCA could earn even more money via advertisements and other offers related to the network.
The use of Star Trek To sell color TVs may have done more than earn RCA money … He may in fact have saved this science fiction series of certain destiny. NBC wanted to cancel The original series After season 1, and the most common account is that the show was kept alive due to the writing campaigns of letters and other events of support for fans. However, in his book Inside Star Trek: the real story,, Original series Executive in charge of production Herbert F. Solow theorized that the show could have renewed despite its weak notes simply because it made a lot of RCA money.
Ironically, Star Trek has never had as much color as in The original series…The next generation has launched an era to make Starship look like washed vacation hostels, and Nutrek live is now incredibly dark in more ways than one. At the time of Captain Kirk, this franchise aimed to give us brilliant shades of red and gold. These days, however, Star Trek really gives us only one color: the blues.
