The release of Bhool Chuk Maaf at the last minute OTT faces the exhibitors’ backlands: “Opening progress and then withdrawing from the release of a film is unknown. It never happens, that too on the last day ”: Bollywood News
Dinesh Vijan was a darling of exhibitors like his films like Stone 2, Chhaava, Munjya etc. have done extraordinary business in cinemas. But the morning of May 8, he broke the hearts of cinema owners across the country. An advertisement came from manufacturers who Bhool chuk maafTheir next film with Rajkummar Rao and Wamiqa Gabbi, will not be released on May 9 in the cinemas, as planned. That’s not all. The Film Will Now Directly Release On The Ott Platform Amazon Prime Video A Week Later, On May 16. The Stament Read, “In Light of the Recent Events and the Heightned Security Drills Across The Nation, We at Maddock Films and Amazon MgM Studios Have Decided To Bring Our Family Entertainer, Bhool chuk maafDirectly to your houses on May 16 – only on Prime Video, around the world. While we were looking forward to celebrating the film with you in theaters, the spirit of the nation passes first. I have Hind. “”
The release of Ott from Bhool Chuk Maaf faces the reaction of the exhibitors: “Opening progress and then withdrawing from the release of a film is unknown. This never happens, that too on the last day”
As expected, the exhibitors did not make this decision in their stride. A multiplex official said under the guise of anonymity: “We received the shock of our lives. We have read Mr. Taran Adarsh’s tweet on the cancellation of the film’s release. The distributor sent us only 1 ½ hours later. Of course, by then, we have understood the films taking the direct release. All of us.
A commercial source said: “The film had sold approximately 5,000 tickets in the national channels. He would have had an opening of Rs. 3 Brokes, and if the content was strong, he would have collected about 15 RS drivers. Bhool chuk maaf could have supported themselves well, if the reports were on its side. »»
Vishek Chauhan, owner of the Roopbani cinema in Punnia, Bihar, said: “The reservation in advance had started a few days ago for the film and there was no traction. In downtown Patna, only 2 tickets were sold. Cinepolis P&M Mall had not sold only one ticket. ”
He added: “Consequently, I do not blame him. He can always claim that there is a situation of war and that people are diverted. He could have published his film to another meeting. Maybe he could have published it on May 23. However, he chose to present the film on OTT.”
Vishek also said: “Manufacturers must have realized that the latest film by Rajkummar Rao Vicky vidya ka woh no video made a company of approximately 35 crushes. Although he still has much better music, he has not opened well. They had to assume that even this film would do business in the same range, which means a theatrical part of approximately Rs. 17 Broos. Amazon must probably have increased the price of digital rights of RS. 10-15 crores for the direct release of OTT. Producers must have thought that for the next few days, people may not go out, and therefore it is ideal to give them content to consume at home. Consequently, finances had to have meaning. Otherwise, the opening of advances and then withdraw from the release of a film is unknown. It never happens, that too on the last day. »»
He pointed out: “The deep cause is that there was no request for this film and, consequently, they decided to disguise it in this way. If the advances had been extraordinary, then Dinen Vijan would not have canceled the exit.”
The distributor and exhibiting Raj Bansal also had the same point of view: “I strongly think that since the film did not create a lot of buzz, they took the OTT road just to protect their interest. It’s not good for industry, especially multiplex screens. What will they play now? You need several films to support. ”
He added: “I was surprised by the announcement. It is very unfair. Theatrical activity is in any case in difficulty. If they think the moment is not good, they could have reported the film for a few days. And is not RAID 2 Do well?
The exhibitors confirmed that the news of the Sindoor operation or the simulated exercises had not caused a breach in the company. Raj Bansal revealed: “There is no drop. I receive surveys for RAID 2. In fact, when the situation is so serious, people would certainly go into the cinemas to have fun. I guess people avoid traveling outside the city. Otherwise, people in their own cities come out for dinners and attend parties. Life is happening normally.
Vishek Chauhan replied: “There was a little peer drop No Lesnees Abe. Yesterday, the collections were good. It’s not like people would stop coming to cinemas. Jisko movie Dekhni Hoti Hai, woh dekhte hai. During the Bombay riots, Chart (1993) worked successfully. Ya toh picture Chalti Hai, ya fir baahane chalte hai! “”
An exhibitor of a small town in Rajasthan said: “I would like to invite the chief honchos of Maddock and Amazon MGM Studios to my theater so that they can see what is the potential of the theater of India. Small town stories are doing well across the country. Our center would not have contributed to the film.
The exhibitor and distributor Akshaye Rathi, meanwhile, said: “Each filmmaker, depending on the circumstances, follow -up, the potential in theaters and external scenarios, makes decisions that are in the best interest of the film. Bhool chuk maaf Released in cinemas, I have no doubt about Maddock’s integrity and commitment to theatrical affairs. Even their little films like Munjya was a huge success in theaters. These are exceptional circumstances, and they made an exceptional decision, which is good. I really hope that to move forward, all their films come in theaters and do the incredible business they have always made. »»
Raj Bansal signed by warning: “More producers could also be motivated to publish their film directly on OTT. This is what happened during the pandemic. ”
Read also: Furious exhibitors while Bhool Chuk Maaf jumps out a theatrical outing for OTT: betrayal or intelligent movement, what really happened?
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