Sam Altman, Managing Director of Openai Inc., during a media tour of the Stargate Ai Data Center in Abilene, Texas, in the United States, Tuesday, September 23, 2025.
Kyle Grillot | Bloomberg | Getty images
OPENAI makes his debut what he invoices as his most advanced video generation model to date, alongside a new iOS application designed to bring the creation of videos supplied by artificial intelligence to everyday users.
The Sora 2.0 model is based on a previous version published this year as a research preview. Openai said that the new version represents a major leap in physical realism, audio-video synchronization and multi-shot narration.
The new application, which is also called Sora, is only invited to start and allow users to create, remix and camée in videos generated by AI-En using text or images with integrated commands for safety, resemblance and provenance.
The deployment already raises concerns concerning the rules of intellectual property.
The Wall Street Journal reported on Monday that Optaai informs the studios and talent agencies that, unless they explicitly undress, their material protected by copyright can be reflected in the content generated by Sora.
OPENAI claims that his approach is based on existing content policies used for its image generation tools.
The company considers this style of engagement, where users remind or refer to the familiar fictitious worlds, as a form of expression of fans and creative play.
The leaders said that they had seen a strong interest in users to use AI to interact with the stories and characters they love, and they believe that Sora introduces new ways for people to engage with these fictitious universes.
OPENAI has also drawn a clear line between intellectual property protected by copyright and individual resemblance.
Although the characters or the visual styles of popular franchises can appear unless they are blocked, individuals cannot be generated at all – via an prompt or an image – unless they have subjected a verified moth.
Politics aims to give people total control over how and if they appear in content generated by AI.
The application deploys Tuesday in the United States and Canada with a system only at the invitation. A pro version, web access and a developer API soon arrive.
WATCH: Anthropic launches Claude Sonnet 4.5, his latest model of AI
