The filming supported by NBA players use technological basketball skills to speed up basketball
Zaza Pachulia remembers the first impression of 360 shots technology
While sports and technology continue to cross, young athletes and established professionals have more tools at their disposal.
The days of training have been spent for a long time without the help of the data. The shooting percentages have always been a key metric of basketball, and the 360 shot intervened to help raise the development of players. SHOOT 360 is a basketball innovation company with a high concentration of skills development for athletes of various skills levels. The company takes advantage of immersive technology and promotes a data -based training environment.
Zaza Pachulia, who won consecutive NBA titles with the Golden State Warriors, is one of the company’s ambassadors and is an investor. Atlanta Hawks star, Trae Young, and the quadruple WNBA champion Sue Bird also made investments.
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“I played (at) all kinds of levels. I had the chance to play 16 years in the NBA. I thought I saw everything, but I have never seen anything like it,” Pachulia told Fox Business.
The retired NBA striker said that he had finally gone to Los Angeles with his friend and colleague to take a closer look at what Shoot 360 had to offer.
The Georgian and former NBA player, Zaza Pachulia, looks in a match between SSC Napoli and AC Milan at the Stadio Diego Armando Maradona on April 2, 2023, in Naples, Italy. (Giuseppe Maffia / Nurphoto via Getty Images / Getty Images)
“We jump on a plane, we stole there … (we) arrive at the establishment. The first impression and the reaction was like” Wow “, it’s so many screens, it’s like a playground for basketball.”
In 2012, the founder of Shoot 360, Craig Moody, launched the first location of Oregon. Moody has decided to build a basketball and world-class training and technologically advanced basketball and competition experience. Quick advance a little more than a decade, and practically all NBA franchises use advanced shooting ball detection technology 360. More than 100 NCAA programs also depend on the brand’s owner software.
“On the training side, we use the most advanced science.
“(However), with our technology, we use what is called a” splash meter “and on the screen above the basket on a 75-inch screen, players can immediately see what is happening on the screen. Thus, they can adjust their bow, deeply, on the left, right to enter the” splash zone “. So, which could normally take an elite shooter ten years to become, we reduce it to a period. at three years old.
Moody has also noted that 360 shooting technology can also help players develop skills in passers and ball.
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Pachulia added that there were “so many reasons” that he finally decided to team up with Shoot 360.
“This product was the right one, and I decided to invest personally with other intervening NBA players,” said Pachulia. “Jamal Crawford, Thaddeus Young and Trae Young (are) also partners. Some WNBA players, Sue Bird and (others).”
Later this year, Brooklyn Sports and Entertainment’s (BSE) will become the first basketball installation for young people in the New York, New Jersey and Connecticut region to present the 360 shooting technology.
An outdoor view of the Brooklyn Basketball Training Center in the Brooklyn New York district. (Photo graceful of ESB)
New York Liberty Star Breana Stewart, who is playing home matches at the Brooklyn Barclays Center, expressed his confidence in the presence of Shoot 360 at the training center finally offering more opportunities to young basketball players.
“When I grew up, I did not have access to something like that, and I can only imagine how much it would have changed my game,” Stewart said in a statement sent to Fox Business. “What Brooklyn Basketball builds with Shoot 360 is giving children of real tools to grow, strengthen confidence and have fun doing it. I love to see this kind of investment in the next generation, here in our Liberty community.”
New York Liberty striker Breanna Stewart shoots the Chicago sky during the first half at Wintrust Arena in Chicago on May 22, 2025. (Kamil Krzaczynski / Imagn / Imagn images)
Shot 360 continues to develop. The brand seeks to have 600 franchise locations across North America, Europe and Operational Asia by 2030.
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“In Brooklyn basketball, we are really delighted to introduce Shoot 360 technology to the next generation of athletes,” said Marissa Shorenstein, head of affairs outside the ESB, in a statement. “As the only establishment for young people in the area of the three states equipped with this advanced tool, we are proud to offer participants an unrivaled training experience, providing instant and data -based comments that accelerate skills development like never before.
“SHOOT 360 will also allow our youngest athletes to reach new heights thanks to measurable progress and personalized training. We are committed to shaping the future of basketball by combining innovation and passion. And, with Shoot 360, our training center will change the situation for our community.”
