Revealed: the interior history of Dinesh Vijan vs Pvr Legal Battle; Bhool chuk maaf verdict shocks the industry; Exhibitors feel betrayed, fear a dangerous precedent that could break the 8 -week theatrical window: Bollywood News
The twists and turns Bhool chuk maaf Continuous legal row. On May 14, PVR stainless steel and Maddock films reached a consensus. According to reports, the star of Rajkummar Rao-Wamiqa Gabbi will now be released in the cinemas on May 23. But what shocked industry and trade is that there is chances that the Romcom will be made available on Amazon Prime Video in two weeks, that is to say on June 6.
Revealed: the interior history of Dinesh Vijan vs Pvr Legal Battle; Bhool chuk maaf verdict shocks the industry; Exhibitors feel betrayed, fear a dangerous precedent that could break the 8 -week theatrical window
A source told Bollywood Hungama What happened, “PVR Inox dragged Dinesh Vijan from Maddock films in court for having canceled Bhool chuk maafTheatrical outing at the last minute and going directly to OTT. The belief was that Dinen Vijan would land in a soup and that he would try a colony outside. But the reality was that the producer was ready to fight the case until the end. He had clearly indicated that if the decision was not in his favor before the High Court of Bombay, he would strike at the doors of the Supreme Court. It was not what PVR had planned. They estimated that the question would be resolved in a few days, but Vijan was ready to fight for months. »»
The source continued: “It was at this moment that PVR decided to sit through the table and end the question. Dinesh Vijan first asked for an OTT and theatrical simultaneous release, but it was not agreed. Finally, the two parties agreed, with the intervention of the court, that Bhool chuk maaf Need to go out first in cinemas, then it can be presented on Amazon Prime Video after two weeks. It could also be changed in four weeks, depending on the initiates. Last week, when the case was deposited, PVR asked for Rs. This request has now been withdrawn. »»
As expected, development has amazed the exhibition sector. A commercial expert said: “The standard rule is that a film must be exclusively in cinemas for 8 weeks. It is only then that it can happen on a streaming platform. If a producer refuses to follow this directive, then national channels do not publish this particular film in their properties. Now, so many South filmmakers will also demand the release of their film in national channels even if they do not follow the 8 week window.
The expert continued: “Last week, the entire exhibition sector was rooted for PVR stainless steel for having filed this case, but the result of May 14 has angry the rooms. Bhool chuk maaf in cinemas. But at what price? The case was in their favor. Maddock had signed the contract, indicating an exclusive theatrical release for Bhool chuk maaf. So why did they opt for such a decision? »»
Exhibitors speak
Exhibitor and distributor Akshaye Rathi said: “Official declarations must still be released. But if the two -week directive is agreed, it establishes a very bad precedent. And it should become a longer and larger window. in the long term. “”
The distributor and exhibitor Raj Bansal, on the other hand, explained: “This cannot be a precedent. But since the case was brought before the court, the decision in this case has been made in accordance with the order of the court. ” When asked if other producers could use this case to lower the theatrical-ott window, he replied: “No, they can’t. The conclusion in this case occurred because of the court order. ”
Read also: Bhool Chuk Maaf will be released in theaters on May 23 after the courtyard of the court between Maddock films and PVR stainless steel
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