Tesla’s advertising expenses on X have narrowed to almost nothing

Tesla spent $ 400,000 in advertising on Elon Musk X’s social media platform in 2024, according to a new regulatory file. But the car manufacturer seems to be on the right track to spend just a fraction of this in 2025, because sales were struggling.

During the first two months of 2025, Tesla spent $ 10,000 on X advertisements, which puts it on the right track to spend only $ 60,000 per year, unless it radically increases its advertisement for the rest of the year. During the same period of last year, he had already spent $ 200,000 on X, Tesla revealed. Tesla’s expenses have slowed considerably after these first two months, paying for an additional $ 200,000 on the rest of 2024.

Tesla is never used to advertising. It was not until the CEO Elon Musk gave in to the pressure of shareholders in 2023 that he said that his business would try him. The advertisements for the cars of the company began to appear in the results of Google and on YouTube at the end of 2023 and at the beginning of 2024, as well as on X.

It is not clear if the expenses have resumed X since February, although the transparency database of Google announcements shows that Tesla still has around 700 active advertisements on Google’s properties like Search and YouTube. The company did not respond to a request for comments.

Elsewhere in Musk World, Tesla revealed that he had paid SpaceX about $ 800,000 for the use of one of the private jets of the rocket company – an agreement that Musk generally takes advantage for the shuttle around the seat of the various companies it supervises. That said, even this expense seems to be on the right track to be reduced in 2025. Tesla only paid $ 40,000 until February 2025 for the use of the jet.

Protecting musk during all this trip is not cheap either. Tesla revealed in the proxy that she had paid a security company held by $ 2.8 million Musk in 2024 – an increase compared to the $ 2.4 million he paid in the first time that the security company in 2023. This security company won $ 500,000 from Tesla until the 2025 February, and as last year, the automaker notes that it only represents a “part of the total cost to M. Musk ”.

But the largest transaction between musk companies last year came from Xai, which in fact paid Tesla 198.3 million dollars. Almost all of this was for Tesla Megapack battery storage products, which Xai uses in its data center in Tennessee. XAI paid Tesla an additional $ 36.8 million for Megapack products in the first two months of this year.

Tesla’s success was also good for Musk’s brother Kimbal. Not only is he a member of the board of directors, but the new proxy deposit revealed that Tesla paid Her drone company, Nova Sky Stories, $ 300,000 for the program she organized during the “WE, Robot” event of the automaker in October 2024.