Customers of the hometown in Lebanon, in Tennessee, share their reflections on Cracker Barrel by removing its indifferent text logo only unveiled to keep its long -standing “ancient”.
Cracker Barrel has received an immense reaction on a controversial decision to change your logo, and despite the corporate reversal course, customers are expressed.
Founded in Lebanon, Tennessee, in 1969, the company unveiled its new logo last week as part of its new brand campaign – eliminating the image of a man based on a barrel in favor of a text logo only for the first time since 1977. Tuesday, the company announced that it would abandon its new logo and retain the “old” in place.
On Wednesday, Fox Business spoke with guests outside a barrel of cracker in Lebanon, Tennessee – the birthplace of the company east of Nashville – to obtain their reactions to the change of logo and later.
“We don’t like this,” Fox Business Yolanda Morrow told Fox Business, who dines frequently to Cracker Barrel with her husband. “If something is not broken, do not repair it. … I’m glad it’s behind.”
Her husband Eddy added that he was “happy that everyone was rebelled as they did”.
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Other Cracker Barrel guests noted that a large part of the charm of the chain on the theme of the Southern country, which combines a restaurant and a gift shop, is in its old -fashioned image.
“I know that many people want to update their business, but that’s what makes this place what it is,” said Gary Love. “It’s an old country store.”
Susie Morgan echoes this feeling, adding that the logo featuring the “Old Timer”, which was created in 1977, is one of the memories of people.
Susie Morgan added that the logo, created in 1977, is one of the memories of people. (Fox News Digital / Fox News)
“I don’t think they need to change anything because I love it as it is,” said Morgan. “Everyone got used to it, and it’s just great because you have all your memories when you get there and everything.”
Rodney Burlin, who lives near the site of the first Cracker Barrel restaurant on Highway 109 in Lebanon, said that the Cracker Barrel logo is a symbol that people associate with home -style comfort and kitchen.
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“I even know people from California who come and, as soon as they find a barrel of cracker, they feel like they are at home,” said Burlin. “And for them to make changes like that, it didn’t have to be changed.”
Burlin also criticized the proposed overhaul, saying that it “looked like a belt loop” and removed the “Old Timer” attached to the history of the restaurant chain.
“I am happy that they brought him back to the original,” said Burlin.
Customer Bobby Holley, who said he had eaten to Cracker Barrel since his opening for the first time, called for the withdrawal of the “Old Timer” from the “ridiculous” logo.
Customer Bobby Holley, who said he had eaten in the restaurant chain since its opening, has called the “ridiculous” logo. (Fox News Digital / Fox News)
“This company was founded in the 60s, based on home cooking and campaign style food,” said Holley. “All these awakened things are ridiculous anyway. I’m glad they are returned to the original icon, so I will come back every week as I normally.”
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William Woodson also questioned the reasoning behind Cracker Barrel changing the logo, especially after decades of activity.
“Isn’t that the reason why the store is?” Said Woodson. “The change is good if it is a good change. Who can determine what is good, and who has this right?”
Marla McCants shared the same feeling: “I know things change, but I don’t see why [they would] Change it. “”
Cracker Barrel unveiled his new logo last week as part of his new brand campaign – eliminating the image of a man based on a barrel in favor of a text logo only for the first time since 1977. (Cracker Barrel / Fox News)
Marshall Williams said, “I am satisfied with what is changed. For me, it was like trying to reinvent the wheel.”
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The restaurant’s attempt to modernize its logo occurred when the company leadership tried to cope with the drop in the channel’s financial performance. CEO of Cracker Barrel, Julie Felss Masino, launched a transformation project a year ago aimed at stimulating sales and boosting its customers while the brand was faced with stagnation. The attempt to change the logo brand was part of this effort.
Cracker Barrel did not immediately respond to the request for Fox Business comments.
Eric Revell by Fox Business contributed to this report.
