Online purchase excursions can quickly become overwhelming when plowing product pages to find what really suits you. Now Amazon is trying a new tool to help you determine potential purchases. All you have to do is listen to.
With the offers of the Memorial Day booming, the electronic commerce giant is testing with Short audio summaries For users of Amazon’s purchase apps, delivered by “IA -powered shopping experts” who will analyze product details, customer reviews and other information they find on the web. “Functionality makes research on fun and practical products – it’s like having useful friends to discuss potential purchases to facilitate your purchases,” Rajiv Mehta, vice -president of Amazon research and purchases on Wednesday.
Amazon begins the functionality “hearing the strengths” in the United States for a “subset” of customers on a limited number of products before deploying it more widely in the coming months. These products include the Blender Ninja,, OSEA UNDARIA ALUGUES Body OilTHE Splash Pond Ponde Water Cliner.THE King size mattress protector at 100% saferest. and the Shokz Openrun Pro Open-Oreille Bluetooth Bone Contaal Sport Headphones.
The new Amazon feature is another iteration of what has become an AI flood tide in online purchases. Google earlier this week introduced AI mode, which is designed to suggest, select and pay items for you, and also showed a new AI service called Try who describes how the clothes you see online seem to you. Walmart works on its own AI shopping agent to perform tasks such as renovations and filling up online purchase baskets according to user suggestions. And Shopify has launched Bluecore, who can answer buyers’ questions and recommend products. Klarna has an AI store assistant for comparison purchases.
Mark Vena, CEO and principal analyst at Smarttech Research, says that the horizons are wide for AI in online purchases: “AI can personalize the entire customer journey – recommending products according to behavior, mood or even real -time context such as weather or location. As the AI becomes more intelligent, it could evolve towards shopping concertes ” ” in real time which provide needs even before customers. “
Adam Oram, an expert in CNET offers, noted that the new Amazon audio summaries will have to prove their value for consumers.
“This feature can be useful for some buyers, because there is a lot of information on an Amazon product page and it can be difficult to analyze it everything to find out what you need to know,” he said. “But it should be noted that there is a risk with the fact that it incorporated customer opinions, especially since they are known to be played in the past. There is also the risk inherent in the hallucination of the LLMS, which can lead to inaccuracies if this is applied on a large scale, which is the opposite of what people who make purchase decisions need.”
As always with generative AI tools, it is essential not to take results at its nominal value and to make a double verification.
“The use of tools to help you understand what you are looking at quickly is generally a good idea, as long as you follow your own research to examine that the information is correct,” said Adrian Marlow, another member of the CNET Deals team.
Consumer skepticism could be at least a short -term obstacle for all AI electronic commerce tools. A recent study commissioned by Akeneo, a product experienced company, has shown that only 45% of consumers have “a certain level of confidence in the recommendations and chatbots supplied by AI to provide specific products according to their interests and preferences”. Research also revealed that only 38% of buyers who used AI chatbots said they were satisfied with the support they received.
Vena of Smarttech Research described some of the positive and negative points of electronic commerce. On the positive side, AI could create a better experience – faster and more personalized, with timely support. On the other hand, he said, it might seem “invasive” because it follows your behavior and your preferences, and it covers the risk of “biased or too persuasive recommendations” pushing you towards more focused products on the retailer rather than what suits you best.
Amazon, with net sales of nearly $ 638 billion last year, integrates AI in more and more sectors of its activities. Rufus is a generating AIA sales assistant, Alexa Plus has been altered and Audible will begin to use AI to tell audio books.
