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After a partnership that lasted about 13 years, Stephen Curry and Under Armor parted ways so that the NBA superstar could focus on his own independent brand.
The 11-time All-Star left Nike for Under Armor in 2013 after Nike failed to offer him a signature sneaker.
“Under Armor believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I will always be grateful.” Curry said in a statement.
“Curry Brand was created to change the game for good, and over the last 5 years we have successfully changed the game for kids, for communities, and for basketball.
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Golden State Warriors guard Stephen Curry (30) against the Oklahoma City Thunder during the second half at Paycom Center. (Alonzo Adams/Imagn Images/IMAGN)
“What Curry Brand stands for, what I stand for and my commitment to this mission will never change, it only gets stronger. I am excited about a future focused on aggressive growth with a continued commitment to continuing to be here for the next generation.”
“It has been an incredible privilege to work with Stephen, who, as president of Curry Brand, has been much more than an ambassador: he has become a thoughtful and strategic business leader,” UA CEO Kevin Plank said in a statement.
Stephen Curry of the Golden State Warriors during a game against the Sacramento Kings at Chase Center on November 7, 2022, in San Francisco. (Ezra Shaw/Getty Images/Getty Images)
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“Together with our teammates, he helped build something rare: a credible, community-impacting brand and a product that performs at the highest level. For Under Armor, this moment is about discipline and focus on the UA core brand during a critical stage of our turnaround. And for Stephen, it’s the right time to let what we’ve created evolve on his terms. We will always be grateful for what he brought to the UA team.”
Curry has released 12 different sneakers with Under Armour; the release of the 13th is still planned at Under Armor in 2026.
Under Armor clothing is on display at a Dick’s Sporting Goods store on May 16, 2024 in Petaluma, California. (Justin Sullivan/Getty Images/Getty Images)
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The two-time MVP and four-time champion founded Curry Brand through Under Armor in 2020.
Curry is in his 17th season in the NBA, all with the Golden State Warriors.
