By Drew Dietsch | Published
I finished with Modern Star Trek. He is hardly recognizable as what he was and I do not think there is an internal interest in Paramount to return. The franchise is forward with a gimmicky shit like puppets in Star Trek: Strange new worlds and the false prequel of vapid Schlock with Starfleet Academy. All that Star Trek is nowadays is not remotely what made him so loved by the world round.
And now, with Paramount speaking to come back to make a star Trek Tentpole film, it is clear to me that there is no hope for anyone who puts the ship back.
Star Trek is no longer for adults
The concept of Star Trek has always worked better on television where it can distill its one -hour missives stories. Yes, there are obviously good Star Trek films, but the idea was born on television and its highest peaks were in this format. Star Trek is not a franchise that Tailormade for successful cinema. But, you can be sure that Paramount pushes the square ankle of Star Trek in the round hole of the Tentpole blockbuster with all its might. For what? Because Star Trek needs a young audience, regardless of the cost of the identity of the franchise.
As such, Star Trek products are no longer designed for real adults. They have become consumed by the same virus of the brand as Star Wars: an aging property which must remain relevant for capitalist reasons and must be taken in a new generation of consumers. For this reason, the offers of Star Trek that we obtained during this decade have all been deliberately accessible to young viewers in order to catch them for life.
This had a frightening effect on the potential of the franchise to tell certain types of stories. Paramount is not really interested in eating older fans or even older viewers in general. Their Claire mission directive was to generate new fans. I can’t really say if it works on a macro scale, but it doesn’t help Star Trek is now a franchise locked behind a streaming service.
No one cares if nobody sees
Star Trek, like Star Wars, is now effectively sealed behind a payment wall. If you do not subscribe to Paramount + (a horrible service for reasons of which I have no right to speak), you have no real means of discovering or discovering the franchise. This is not a unique problem because it is an argument of sale that each streaming service wants: this one shows that everyone is talking and that you must see. Sorry, Star Trek doesn’t go out Andor And make people talk outside fanatic faithful.
As such, Star Trek as a brand has undoubtedly taken. A culture has just struck by not being present in culture. You want to know a reason Star Trek: The next generation did such an impact so well? Because it worked in the syndication of the diffusion. It was easily available for people in their televisions. The entrance barrier was practically zero. Now, if you are not already part of the Paramount Club, what a real incitement do you have to consult a new Star Trek show if that means paying it without the possibility of checking it?
The practice of putting on streaming on television is certainly in force these days, but it is a “too small, too late” approach that it seems without consequences. Star Trek is now a franchise made only for people who have already bought. It is not broadcast in a way that really encourages new fans.
Maybe this new Star Trek film plan will work for Paramount, but I’m not going to hold my breath. The franchise is actually dead for me, but even apart from my own feelings, Star Trek is more niche with each passing day. Child, I loved looking Star Trek: The next generation With my father. I didn’t need all flash and zazz that Star Trek now uses regularly for his projects. But I suppose children are more stupid today. At least that’s what Paramount seems to think when they do things like Star Trek: Section 31.
