After its long -awaited launch of loss streaming for paid subscribers, Spotify also improves its service for free users. On Monday, the company announced that free users around the world could now look for and play any song they want or play a song shared by a friend or an artist they follow on social networks.
The company calls for new features “Pick & Play”, “Search & Play” and “Share & Play”, respectively. With the former, free users can play in the Spotify app to choose and play any song they want, or even look for a particular song and play it.
The latter, “Share & Play”, could encourage free users to open Spotify when they meet music on social networks. For example, Instagram allows users to share a Spotify track to stories with Sound and allows users to share music on Instagram notes.
Previously, free users could mix songs with limited jumps on mobile devices.
Spotify says that new features will take place globally to free users, but that there will always be restrictions with premium users will not face.
In recent months, Spotify’s advertising activities have had trouble, CEO Daniel Ek saying to investors that the company has “evolved too slowly” on this front. The streamer wants advertising revenues to represent 20% of its overall income, but only reached 11% in June. By adding new free features, Spotify could stimulate commitment from its free user base, which would then be exposed to more ads.
Spotify says that other features, such as its support for loss -free reading lists, AI reading lists, and mixture will remain premium offers only, while others like newly launched messages and the personalized reading game list, available for global users, cover both free and paying experiences, as they had done before.
Techcrunch event
San Francisco
|
October 27-29, 2025
Free business users today constitute most of its user base. Of the 696 million monthly active users of Spotify in the last quarter, 433 million were free customers supported by advertising. In addition, there were 276 million bonus subscribers (paying) during the quarter.
