Southwest Airlines is deploying new technology in its Boeing 737 fleet. The goal? To make takeoffs and landings safer.
Southwest Airlines is offering economy class tickets for $67 on select domestic flights with an offer dubbed the “hottest sale ever.”
The sale is a nod to the Internet meme popular with Generation Alpha, where people shout out the numbers “6-7.” The saying has become popular on social media, but its origin remains unclear.
The meme appears in the song “Doot Doot (6 7)”, a song by rapper Jamille Edwards, known as Skrilla, which went viral on social media. Since the song went viral, the saying has taken over the internet, classrooms and now airlines.
“A long time ago, our founder of Southwest Airlines encouraged us to take our work seriously, but not ourselves,” Southwest spokesperson Ashley Bain wrote in a statement to Fox News Digital. “We love sharing great deals with our customers and have decided to embrace this trend.”
DICTIONARY.COM DECLARES ‘6-7’ WORD OF THE YEAR
A Southwest Airlines plane takes off from Minneapolis-Saint Paul International Airport in Minneapolis. (Tim Evans/Reuters/Reuters)
The agreement has reservations.
The deal includes prices for “travel within the continental United States” on Tuesdays and Wednesdays between January 6 and March 4, 2026, according to the airline’s terms and conditions page.
“Travel is available for basic one-way fares unless otherwise noted,” according to its terms page.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| LUV | SOUTHWEST AIRLINES CO. | 40.73 | -0.28 |
-0.68% |
Additionally, seats, days and markets are limited, and fares vary by destination, flight and day of the week for “some flights operating during busy travel and holiday periods.”
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A 21-day advance purchase is required during the stated “Reservation Period,” which runs from December 16, 2025 at 12:01 a.m. PT to December 18, 2025 at 11:59 p.m. Pacific Time.
Travelers use a Southwest Airlines self-check-in kiosk at Boston’s Logan International Airport. (Scott Eisen/Bloomberg via Getty Images / Getty Images)
Customers can also enjoy varied in-flight experiences.
Southwest Airlines will implement its assigned seating policy on January 27, a move that has caught the attention of travelers.
Travelers flying when the sale begins will experience the final days of the airline’s open seat policy.
Ramp attendants load baggage onto a Southwest Airlines flight at Baltimore-Washington Airport in Baltimore, Maryland. (Angus Mordant/Bloomberg via Getty Images / Getty Images)
The 6-7 meme recently appeared in an episode of “South Park” and was named Word of the Year by Dictionary.com.
According to the site, the words of the year “serve as a linguistic time capsule, reflecting the social trends and world events that defined the year.”
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“While we would prefer this trend to end in 2025, we are both weighing in to see if it continues into 2026,” Bain added.
Base fares are non-changeable and non-refundable, as permitted by Southwest’s 24-hour cancellation policy, according to its terms page.
Basic economy tickets do not include checked baggage fees, according to the airline’s website.
