Technological companies are Continuing to feel the impact of President Donald Trump’s prices, this time in the game sector. Sony announced today that all editions of PlayStation 5 will cost $ 50 more than 24 hours. The new prices come into force on August 21.
As part of the new Sony prize, a standard PlayStation 5 will cost $ 549.99, a digital edition of $ 499.99 and the PlayStation 5 PRO, the group’s most powerful, will soon be $ 749.99. These changes only apply to the United States; Accessories will not be affected.
“Similar to many global companies, we continue to sail in a difficult economic environment,” wrote Isabelle Tomatis, vice-president of world marketing from Sony Interactive Entertainment, in a brief announcement.
Daniel Ahmad, director of research and information at Niko Partners, told Wired that Sony was proactive to take action to avoid pricing impacts on its consoles – including storage units in the United States and the diversification of its manufacturing sources – the company is still affected. “With stocks that are low, the company makes the decision to pass the cost of these prices and additional costs for consumers in the United States,” said Ahmad. The prices on these consoles vary from 15% in Japan to 30% in China.
Since Trump announced scanning prices in April, game companies rushed to follow. Microsoft announced higher prices for consoles and Xbox games in May due to “market conditions”. In an unprecedented decision, Nintendo has temporarily delayed pre -orders on the 2 -day switch after its official unveiling. Although the price of switch 2 has not yet been allocated by prices, Nintendo increased the price of the original switch on August 3, also citing the market.
Sony’s decision “reflects” Xbox and the recent increases from Nintendo for its own consoles, says Ahmad. “It should be noted that tariff negotiations are still underway for certain countries,” he said, highlighting a 90-day break on prices in China. “If an agreement is not signed between the two countries, this could result in an increase in the rate rate.”
In other words, more increase could be on the way.
