The expectations concerning higher costs form the price impact on many discretionary articles of consumption, including clothing and shoes, have not yet won traction on the sales floor.
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It is not surprising, according to a Goldman Sachs report of July 8 led by Jan Hatzius, chief economist and world research chief on investments. He said the largest tariff hikes entered into force in early April and that the goods already shipped were exempt. In addition, “importing of imports and uncertainty about the question of whether the prices would be held may also have contributed to delaying the increase in consumer prices”, according to the report.
A separate Goldman report of July 11 led by economist Joseph Briggs said that consumer prices passhoux so far seem more limited than during the 2018-2019 trade war when Trump was first to his functions. He noted that it could be too early to assess the refuel, adding that pricing payments can be delayed up to 1.5 months and that any frontal burden of imports has probably delayed price increases.
For the moment, consumers are still spending in retail.
US Census Bureau said Thursday that retail sales for June increased by 0.6% to $ 720.1 billion compared to $ 715.5 billion in May, which reflects a 0.9% drop. Total retail sales from April 2025 to June 2025 increased by 4.1% against the same period of the previous year.
The vast global reciprocal tariff plan for US President Donald Trump was disclosed on April 2. Sales in shoe stores were not available for June, but data indicate that sales increased by 1.5% to 3.21 billion dollars in May, compared to $ 3.16 billion in April, on an adjusted basis.
“June consumption spending was solid, with ex-automatic retail sales and gas up 4.1% compared to last year, similar to the recent trend,” noted David Silverman, principal director at Fitch Ratings. “Fitch continues to expect a sales moderation over the year, given the impact of the health and reaction of consumers who are somewhat moderating in the evolution of pricing policy, despite continuous force in recent months.”
Regarding rear products and promotions at school, Silverman noted: “As expected, many of the largest retailers target limited prices inflation, as they manage their supply chain to compensate for the impact of prices and potentially absorb part of the increase to maintain price positions. The smallest retailers will be less able to mitigate and absorb the prices, which could cause enhancement of entertainment over time.
A Telsey Advisory Group (TAG) report has followed the prices of a transverse section of homemade clothes, shoes and products since April, when the reciprocal prices were announced for the first time by Trump. In the July 8 report, a Sam Edelman Felicia Ballet Flat at $ 100 has remained at the same price without change since April. This was also true for a Steve Madden Klayton boots, for $ 119.95, as well as an Old Skool Vans shoe at $ 70. A UGG Tazz II shoe recorded an increase of $ 5, an increase of 3.6%, to $ 145 from prices a week ago, while a Sneaker Hoka Bondi 9 also increased by $ 5, or 2.9%, to $ 175.
In other news of sneakers, there has been no price change for Adidas Samba Og, which has been $ 100 since April. There have been a week’s price changes for two on shoes. The Cloud 6 increased by $ 10, or 6.7%, to $ 160, and the Cloudilt increased by $ 10, or 6.3%, to $ 170. The Nike Vomero 18 did not see an increase of one week over the week, but experienced a price increase of $ 5, or 3.3%, to $ 155 at a given time since April. This increase probably occurred on June 1, when Nike began to increase prices on certain items. Since April, an ASICS GEL-1130, at a price of $ 100 at Foot Locker, as well as a Sneaker New Balance 1960 at $ 150, also sold at Foot Locker.
These shoe increases seem minimal, compared to certain clothes.
Among the price increases of the week over the week, tracksuit pants of the Victoria’s Secret Campus Pink Victoria has increased by $ 24.95, or 71.3%, to $ 59.95, while a Push-Up bra with the Victoria’s Secret bomb was up $ 19.95, or 66.5% $ and a Tommy Hilfiger Men for the polo-shirt in regular adjustment saw an increase of 5.26 for a 5.5. $ 32.25. The beacon check also noted that the Tommy Hilfiger polo shirt experienced an increase in previous price between April and July 8 of $ 2.26, or 7.5%.
In addition, the Louis Vuitton Neverfull MM bag of $ 2,130 did not see a weekly price change in the July 8 report, but the price was increased by $ 100, or 4.9%, at a given time between April and July 8. This was also true for a price for girls and four -month period jack leggings.
And while certain clothing items have experienced a price change – such as Adidas Firebird locking track pants, a drop of $ 15 over the week, or 20%, to $ 60, and a Calvin Klein’s Cotton Stretch 3 -Pack Briefs, down $ 9.50, or 20%, $ 38 at a given time since Tag started to keep a look at the prices in April – True of any of the foot of foot on the follow -up list of the research company.
So far, prices should change in the future. And once this happens on a wide range of everyday goods, it is at this time that consumer fatigue should settle, according to consumption experts from the financial consulting company EY.
“While data on retail sales in June encourage and indicate a risk of modest increase in our consumption expense growth estimate of 1.5% annulized in the second quarter, consumers have not yet experienced the full impact of price increases,” said Lydia Boussour, senior Ey-Parthenon economist. It expects the continuous volatility of prices and policies, associated with a slowdown in the labor market and an increase in inflation, will result in the relaxation of personal consumer expenses of consumers from “2.8% in 2024 to 1.9% in 2025 and 1.4% in 2026”.
“June figures show how consumers prioritize online retailers and clothing, but the rest of the summer and the rear school season could prove more fragile than expected,” said the retail sector of the Americas, Mark Chambers. “The retailers reinforce the storm with regard to the management of inventory and the flexibility of the supply chain with the prices, but the last figures indicate that they have so far manage the expectations of the prices and always provide what consumers are looking for.”
CEO of Crocs, Andrew Rees, investors told May at the Conference Conference on the results of the first quarter of the company that the company expects the shoe “the industry increases in terms of price” due to additional costs, whether from prices or other factors. He also noted that the company had been “super strategic” on prices, with “very targeted price increases” to mitigate selective problems. But Rees also said that Crocs was in a “waiting mode”, waiting to see what is happening with price rates, among other factors, to determine how to manage future prices.
And the CEO of Steven Madden Ltd., Edward Rosenfeld, said during his conference call for the first quarter results according to which the shoe company “quickly adapted the changing landscape”, in particular the emphasis on the attenuation of the short -term impacts of the tariff. The tools at its disposal included a change in the place where certain shoes are produced, as well as prices “selectively” both to consumers and customers wholesale for fall items.
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