Newly manufactured cars awaiting exports in a port of Yokohama, south of Tokyo, Japan, March 27, 2025.
Issei Kato | Reuters
The main Japanese car manufacturers have denied the CNBC that they had increased prices in the United States due to the prices imposed by the Trump administration.
This comes after a report by Nikkei Asia Thursday which said that Japanese car manufacturers “transmit some of the spending on American prices to the buyers of American cars, a change from their impact absorption strategy”.
Japan was affected with 25% of car rates in April, but this was reduced to 15% as part of an agreement concluded with the Trump administration on July 22.
Toyota,, The largest automaker in Japan, said Thursday at CNBC on Thursday when its American affiliate increased prices in July, it was not in response to prices or increases in increase, but rather to a regular annual price increase to reflect the increase in various operational costs “.
“We have said that we would observe the situation concerning prices because governments still negotiated, but our general position was not to increase prices to avoid making our cars unaffordable for customers awaiting their vehicles,” added the company.
Reuters reported in the June Plan Toyota to increase prices on average by $ 270 in July, but a Toyota spokesperson also denied that hikes were the direct result of the American rates.
In its financial results for the first quarter finished in June 2025 – Toyota estimated that the impact of American prices at 450 billion yen ($ 3.03 billion) in the first quarter, and provided that it would be 1.4 Billion de Yen for the full year, taking into account the American -Japan trade agreement.
In the same way, Honda CNBC said that it had been able to avoid passing price costs directly on its products, saying that the brand had been able to do it because it has more vehicles in the top 20 of the American manufacturing index of Cars.com than any other brand.
The index indicates that it classifies the models by “how American your potential car or truck could be”, taking into account factors such as the location of the final assembly and the percentage of us and Canadian parts.
Honda said: “Any price change for Honda 2026 models currently on sale is linked to additional functionality content that improves customer value and increases the competitiveness of our products.”
As for Nissan, the company said the prices had not been increased due to the American prices, adding that vehicles produced in its American factories were drawing as much as possible to help compensate for prices.
“At the same time, we manage stocks to meet consumer demand while maintaining competitive prices. We continue to monitor the market and make adjustments if necessary,” added its response to CNBC.
