Netflix and the Ministry of Tourism unite their forces to put India landscapes on the global streaming card: Bollywood News
The Netflix streaming platform and the Ministry of Tourism (word) have given a first collaboration of its kind to present the cultural and geographic wealth of India to the public around the world. The partnership aims to weave the breathtaking travel destinations of India in the original Netflix scenarios, transforming the screens into streaming into windows which inspire the exploration of the real world.
Netflix and the Ministry of Tourism unite their forces to put the landscapes of India on the global streaming card
At the heart of this initiative is the shared vision of the mixture of narration with the promotion of tourism. Thanks to carefully chosen integrations, Netflix Indix’s originals will highlight various regions while supporting the ministry’s mandate to promote “incredible India” worldwide.
“This collaboration with Netflix reflects our common commitment to present the wealth and cultural diversity of India,” said V. Vidyavathi, secretary, ministry of tourism.
Monika Shergill, vice -president, content, Netflix India, echoes this feeling: “At Netflix, we have always believed that the stories of India are as large and varied as its landscapes – rich in heart, in history and in a unique cultural rhythm. Prosper, and share the magic of India with the world. »»
Over the years, Netflix has already presented the diversity of India on the screen – Nilgiri forests in The whisper elephant on the banks of the Andaman Islands in Kaala PaaniPunjab fields in Amar Singh ChamkilaThe streets of Rajasthan in Incomparableand the misty hills of Kalimpong in Jaane Jaan. These cinematographic sets enrich not only the stories, but also inspire the public to travel, a phenomenon was reflected in the world with programs like Emily in Paris And When life gives you mandarinswhich led the trends of cultural tourism to France and Korea.
In India, Netflix has quietly built the largest shooting imprint of any international streaming platform. Over the past decade, its productions have covered 100 cities in 23 states, creating local job ecosystems while bringing Indian stories worldwide.
This collaboration also marks the first tourism partnership in Netflix in South Asia, extending its global labor strategy with government agencies and tourist councils. Similar initiatives in France, Indonesia, Korea, Thailand, Spain, Brazil and Greece have previously stimulated cultural tourism thanks to narrations led by a screen.
With the Ministry of Tourism now on board, India’s next cinematographic chapters on Netflix not only promise convincing stories, but also a new wave of cultural pride led by the destination and global travel inspiration.
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