Last week, Mitsubishi Motors Corporation revealed that it explores the opportunities to jointly produce SUVs in the United States with Nissan Motor Company, in response to the recent increase in imports from the American administration.
Mitsubishi Motors sold a total of 31,637 vehicles in the United States in the first quarter of 2025, an increase of 11% over the same period last year, as the shipments of the frontal company before the price increases. Two -thirds of its sales included the Outlander SUV, with the Eclipse Sport and Mirage Mirage models taking into account the rest of its sales. The company does not have its own vehicle manufacturing facilities in North America and is therefore based on imports to provide the American market.
Mitsubishi Motor president Takao Kato said at a recent press conference that local production “is essential” for the sale of vehicles in the United States. Last week, the company announced that it had agreed to sell a rebadged version of the Nissan Leaf electric vehicle of the next generation (BEV) in the United States, from the second half of 2026, as well as rebadder the Nissan Rogue SUV later this year.
It is clear that the two alliance partners plan to collaborate closely in the United States to reduce the impact of the recent tariff increases in the United States. The two companies plan to invest jointly in an existing Nissan factory in the United States to produce a new SUV model, although the details of the investment amount, the production date and the factory have not been disclosed.
In Japan, Mitsubishi and Nissan jointly develop a new range of Kei cars (mini-cars) powered by ice and battery, while Mitsubishi has also agreed to provide his van manufactured by Thai in Nissan and to obtain a Nissan van in the Philippines.
Other partnerships recently announced by Mitsubishi include the supply of a BEV model powered by Yulon Motors in Taiwan, based on the Mih open platform of Foxtron, for sale locally and also in Australia and New Zealand, and to obtain a SUV and a BEV model of the Renault partner to sell in Europe.
Last week, Mitsubishi said that it expects its operating profit to drop by 100 billion JPY during the current financial year, ending on March 31, 2025, largely due to American import rates.
“Mitsubishi, Nissan Step Up Collaboration in US” was created and published by Just Auto, a brand belonging to GlobalData.
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