Meta CEO Mark Zuckerberg wears Meta Ray-Ban Display glasses, as he delivers a speech introducing the new line of smart glasses, during the Meta Connect event at the company’s headquarters in Menlo Park, California, United States, September 17, 2025.
Carlos Barría | Reuters
Meta is acquiring wearable artificial intelligence startup Limitless, the companies announced Friday.
“We are excited to have Limitless join Meta to help accelerate our work to create AI-enabled wearable devices,” a Meta spokesperson said in a statement.
Limitless creates a small AI-powered pendant that can record conversations and generate summaries.
Limitless CEO Dan Siroker revealed the deal Friday via a company blog post, but did not disclose financial terms.
“Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is creating incredible AI-powered wearable devices,” Siroker said in the post and an accompanying video. “We share this vision and will join Meta to help bring our shared vision to life.”
The world of AI wearables has slowly grown this year, but no company has come up with a remarkable product.
Meta’s surprise hit Ray-Ban smart glasses have a touch of artificial intelligence with the inclusion of the company’s AI digital assistant.
There are several wearable devices similar to Limitless.
Friend offers a pendant-style device, Plaud comes in the form of a small card or pill that can be clipped or worn around your neck or wrist, and Bee, which is worn on a bracelet and was picked up by Amazon in July.
Amazon is also using AI through its Echo Alexa+ speaker range, while GoogleGoogle’s Pixel 10 phones feature Gemini Assistant.
WATCH: Meta clearly sees a return on investment from AI.
CNBC’s Chris Eudaily contributed to this report.
