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The McDonald’s fast food giant doubles its valuable offers to capture buyers concerned about the budget.
The “Golden Arches” announced Tuesday that it brings back additional value, which have not been on the menus since 2019, as a menu category.
The company said that it would offer eight meal packages to breakfast, lunch and dinner, each cost 15% less than the purchase of items separately.
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Additional value meals will return to McDonald’s menus for the first time since 2019. (Scott Olson / Getty Images / Getty Images)
Eight value meals include: McMuffin sausage with egg; Sausage egg and mcgriddle cheese; Egg mcmuffin; Bacon, egg and cheese cookie; Big Mac; Chicken mcnuggets of 10 pieces; Any variety of quarter of book burger (original, bacon or luxury); And any variety of McCrispy sandwich (original, deluxe or luxury spicy).
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | McDonald’s Corp. | 313.54 | +1.32 |
+ 0.42% |
McDonald’s immediately offers additional value for an even deeper discount: a $ 5 McMuffin with an egg meal or a Big Mac meal of $ 8, followed by more offers in November.
The announcement comes shortly after the Wall Street Journal reported that McDonald’s and its American franchisees had had discussions over a week to maintain the cost of eight popular combos meals 15% lower than those if the items were bought separately.
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The “Golden Arches” announced on Tuesday that it brings back additional value. (Tayfun Coskun / Anadolu agency via Getty Images / Getty Images)
“Bringing back additional value reflects the common commitment of the company and franchisees to offer affordable daily prices,” said the owner and operator of McDonald’s, Danielle Marrasco. “We work together to keep the menu items that our customers like to afford for all the communities we serve.”
The company has attempted to strengthen its value proposal and rejuvenate traffic between its consumers concerned about the budget.
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He began to deploy a new “McValue” menu category in January as part of the return strategy of the fast food company, which includes the increase in its value proposal. The menu offers customers an option “Buy one, add one for $ 1” for breakfast, lunch and dinner. The company has simultaneously launched specific offers for the application to drive customers on the platform, such as free average fries with a purchase of $ 1 every Friday in 2025 and a free McCrispy chicrus sandwich for new application users.
McDonald’s also said at the time that its local franchisees launched their own special offers on items such as McGriddle and exclusive application offers like 20% reduction over $ 10 or more.
The company has tried to win back consumers concerned about the budget. (Matthias Balk / Picture Alliance via Getty Images / Getty Images)
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In 2024, the company tried to dismantle rumors that it had considerably increased prices beyond inflationary prices, the reports surfaced that $ 18 of Big Mac meals were sold.
In a note to customers in May 2024, President of McDonald’s Joe Erlinger blamed “poorly occurred reports” for contributing to the story that the company “increased prices clearly beyond inflationary rates”.
“It’s incorrect,” said Erlinger, noting that if burgers at high prices exist, he said it was an exception, not the norm.
