Labubu is a monster toy in plush, but it is also on the right track to be a billion dollars.
This week, the manufacturer of Labu Pop Mart published its financial results for the first half of 2025, giving the public an overview of the way the world is enraged for this toy toy in plush. The Monsters of Pop Mart, which includes Labu, has generated about $ 670 million in income in the first half, putting it on the right track to win more than a billion dollars by the end of the year. This represents an increase of 688% from one year to the next, even by eclipiding mattel toy sales like Barbie and Hot Wheels.
Sold in a mystery “Blind Box” format, these toys – sold by the Chinese company Pop Mart – exploded in international popularity when the member of Blackpink, Lisa, confessed her obsession with cute creatures. Then, celebrities like dear, Kim Kardashian, Paris Hilton, Marc Jacobs and others were spotted with Labu toys, which sometimes hang their bags of creators like keychain.
These characters inspired by 10 -year mythology have now become an accessory as popular as a Telfar bag in 2020, and they are just as difficult to get their hands.
We always seek to evolve, and by providing an overview of your point of view and your comments on Techcrunch and our coverage and our events, you can help us! Fill this survey to let us know how we do it AAnd have the chance to win a prize in return!
