Kourtney Kardashian Faced with a counterpoup after a chaotic attempt to promote its wellness brand, Lemma, on Instagram this week.
The 46 -year -old reality star shared a disjointed video via Instagram stories during the holidays with her family in the Italian village of Portofino.
Viewers quickly criticized the post of Kourtney Kardashian as “non -professional” and “without enthusiasm”.
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The promo of Kourtney Kardashian is expanding the debate on her role as a businesswoman
The video was intended to announce a big day sale for its range of vitamins and botanical supplements, but Kourtney admitted that it was “a little offbeat” and had obviously had trouble getting her message across.
“Hi everyone, ummm … that … lemme … What is it? I can’t talk. Amazon Prime Day started yesterday, and …” she stammered a car. His 13 -year -old daughter, Penelope Disick, could be heard outside the camera suggesting that she restart. “No, I’m not going to restart. I’m just going to do it,” Kourtney replied.
She continued: “The whole lemma is on sale. [I] I just wanted to say happy to shop! Ummm, I don’t know what day it is, but it ends on August 11. “”
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Realizing his error, Kourtney Kardashian quickly followed with another clip to correct the date. Wearing sunglasses, she said: “Okay, howls, it ends on July 11, not August 11. It would be the longest first order day of all time.”
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Kardashian Clown for the promo lemme sloppy
Tiktok users quickly republished the promotion of trial and error, and the reaction was scathing.
“One thing about Kourtney is that it literally hates work,” wrote a user.
Another added: “That’s why I don’t buy Lemme. At least Kim cares about gaps. At least, Kylie is super invested in makeup.”
Other criticisms have accused Kourtney Kardashian of lacking professionalism and interest in his own brand. “She doesn’t even care about her product to make a specific video,” said a commentator. “Why should we worry about buying it? Not professional and unavoidable.”
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Kourtney Kardashian’s disdainful answer to her daughter
Others highlighted his disdainful response to Penelope as an example of Ego. “Everyone can detect the pinch of narcissism when they say” no, I’m not going to restart “instead of making fun of itself.”
However, some viewers considered the post as corresponding to his public character. “It’s so on the brand for it,” said a fan. “She doesn’t care, and I love it.”
Kourtney co -founded Lemma with a longtime friend and publicist Simon Huck in 2019, but the brand was not officially launched before 2022. According to the brand’s website, the delay was due to the extensive time to meet doctors, scientists and formulars to ensure the quality of the products.
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Lemma GLP-1 gummies are facing legal fires on weight loss complaints
While the casual promotion of Kourtney Kardashian of Lemme may have raised the eyebrows for its tone, the brand is faced with a more serious examination on one of its most buzzing products. The daily complement Lemme GLP-1, marketed as natural aid for weight management, has become the subject of two collective appeals, accusing the company of false advertisements.
Deposited by the plaintiff Christina Robins, the prosecution was brought before the California State runs on February 19 and the New York Federal Court on March 9. Robins claims that consumers of Lemma Inc. suggesting that gummies filled with sugar can promote weight loss in a similar way to popular (and expensive) GLP-1 agonists like Ozempic and Wegovy.
The supplement, which includes ingredients such as lemon, orange and saffron extracts, is positioned as a more affordable alternative to real pharmaceutical treatments.
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The brand of Kourtney Kardashian accused of having deceived marketing GLP-1
However, the prosecution argues that Lemma marketing is based on defective studies and lack of scientific support to support its claims to stimulate the production of GLP-1, the so-called “non-chaseur” hormone.
“Enter Lemme, an supplement brand founded by Simon Huck and Kourtney Kardashian, in the hope of taking advantage of the craze of the GLP-1 agonist and the Americans in climbing to buy their supplements instead,” writes Robins in the Californian complaint.
In a market where GLP-1-based drugs are often inaccessible due to their high cost and limited insurance coverage, lemma allegations may seem attractive, but criticisms say that everything is a marketing spin, not science.
And, this last article adds fuel to the fire, leaving a lot to wonder how the star of reality is engaged in the commercial side of his wellness empire.
