Justin Bieber criticized “criminals” prices for a new line

Justin Bieber ‘The long -awaited fashion brand Skylrk has officially launched, as is the counterpoup.

Fans were quick to criticize the 31 -year -old pop star after visiting the brand’s website and discovered breathtaking prices for what many have described as a “basic” streetwear.

Articles from the first unisex drop by Justin Bieber include oversized hooded sweatshirts, tanks, sandals and sunglasses, with prices up to $ 200.

Bieber began to generate buzz for Skylrk in December 2023, when he was photographed by paparazzi sporting brilliant neon slides and basketball sneakers with the brand’s name, “Skylrk”, stamped on the soles.

Behind the scenes, Footwear News later confirmed that his team had asked for patents and brands, including the brand’s double rectangle logo from the brand, in May 2023. During the following year, Justin and his wife, Hailey Bieberwere spotted subtly bearing unpublished Skylrk pieces.

Observations intensified in 2025, while Justin was frequently started to publish cryptic and chaotic tackle on Instagram, offering fans behind the scenes in the design process while exaggerating the mystery of launch. As the website was put online, the anticipation of fans had reached a fever field, only to meet a sticker shock.

The most buzzed article? A pair of “Upscid Down” sunglasses selling retail for $ 200.

Other pieces include the “Hoodie Zip” for $ 160, “Chunky Mule” shoes for $ 180 and a hat for $ 40. Even the simplest article, a tank top, came to $ 60.

What was supposed to be a major moment for the evolution of Bieber’s style quickly turned into a public relations nightmare, with furious fans flooding Skylrk Instagram comments.

“You are a clown if you buy one of these BS,” wrote a person frankly.

Another added: “He smokes a bag of D -Ks with prices on parts like these.”

A commentator qualified the prices of “criminals”, while others compared the collection to “a plastic shit at low prices in Chinese has sold at stupid prices”.

“It looks weak,” said another fan, while someone else commented, “these prices shouted me … because huh?”

While more and more fans have traveled the Skylrk website, disappointment was only aggravating. While some supporters have tried to remain faithful, the overwhelming response was the frustration of the high rise in price labels.

“Bieber, I love you, but the price …” wrote a fan on one of Skylrk’s Instagram messages, capturing conflictual feelings resolved throughout the comments.

“$ 170 for a hooded sweatshirt?” Another asked with disbelief, while someone else joked: “Price are not that.”

Others pointed out what they considered a sudden gap between quality and cost. “This thing probably costs $ 5 to win and it earns $ 175 on these lol shoes,” speculated a commentator.

And criticism was not only money. “Not only are they not so cute, but they are expensive like hell,” said another user, summarizing the disappointment that many felt after having impatiently waited for the launch.

Despite the wave of criticism, everyone was not ready to slam the beginning of Skylrk by Justin Bieber. Some fans and disciples concerned about fashion came to the singer’s defense, arguing that the backlash was moved.

“People are tripping on prices, but they will pay $ 300 or more for certain ray prohibitions,” said a user, suggesting that “$ 200 sunglasses” were not outside the standard for premium accessories.