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Is Dutch Bros (BROS) Stock a Buy for 2026?

  • Dutch Bros reported strong growth and increasing profits.

  • The company is also spending a lot of money opening new stores, but it’s reaching scale and generating free cash flow.

  • Dutch Bros has a huge long-term opportunity as it plans to nearly double its store count over the next four years.

  • These 10 stocks could be the next wave of millionaires ›

Dutch brothers (NYSE: BROTHERS) is a growing coffee chain that establishes a strong brand presence and attracts loyal fans. It looks like it has a long growth period, but does that make it a smart buy for 2026?

Dutch Bros shares have been up and down over the past few years, oscillating between strong growth and growing pains. It has consistently seen healthy increases in sales and has become reliably profitable. It is also investing heavily in expanding its store network, but it is starting to generate positive free cash flow.

Like the rest of its industry, the company faces a challenging operating environment as people struggle with the impacts of inflation on their budgets, further pushing them to cut discretionary spending. In its favor, Dutch Bros products are cheaper than those Starbucks”, which makes them more attractive in this economic climate.

Image source: Dutch Bros.

Dutch Bros’ results were generally well received by the market and the company showed strength in the third quarter. Sales increased 25% year over year to $423.6 million, and same-store sales increased 5.7%. Management noted that transaction growth was 4.7%, reflecting that its growth was not only coming from higher prices, but also from stronger engagement. Net income rose to $27.3 million from $21.7 million in the year-ago period, and contribution margin, which measures the company’s efficiency at the store level, was 27.8 percent, up 1.7 percentage points year over year.

The company is still in growth mode and is on track to open at least 160 stores this year. It already has more than 1,000 locations, but relative to its long-term plans, it’s still in the early stages of its growth arc and it’s refining its model, which largely uses stores that serve customers primarily through drive-thrus and walk-up windows. It also has a few stores with dining rooms, as well as others that serve only through walk-up windows. And it’s experimenting with a slightly expanded food menu to increase sales.

Although the company performs almost flawlessly, the stock has performed relatively poorly this year. This is an increase of just over 16%, almost exactly the same as the increase in S&P500.

Management plans to accelerate store openings over the next few years, aiming to reach 2,029 stores by 2029, about double the current number. This would increase revenue even without same-store sales growth, but same-store sales growth would be an indication of how the company is building its brand and retaining consumer loyalty. Its plan is to open new stores according to a rigorous formula that maintains efficiency and keeps its margins healthy. If he succeeds, the stock should gain ground.

However, currently Dutch Bros stock is expensive, trading at a 1-year forward price-to-earnings ratio of 68. At this level, any headwinds or negativity could result in a significant decline. This also helps explain why the stock has not outperformed this year despite the strong results; much of the expected growth was already priced into the stock.

Over the long term, however, Dutch Bros stock could prove to be a smart growth piece within a diversified portfolio.

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Jennifer Saibil holds positions at Dutch Bros. The Motley Fool posts and recommends Starbucks. The Motley Fool recommends Dutch Bros. The Motley Fool has a disclosure policy.

Is Dutch Bros (BROS) Stock a Buy for 2026? was originally published by The Motley Fool

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