Hrithik Roshan becomes Gera’s WellnessCentric Homes brand ambassador: Bollywood News
Gera Developments Private Limited (GDPL), a pioneer in real estate innovation and creator of award-winning projects in Pune, Goa, Bengaluru and California (USA), has once again set a new benchmark in modern living with the launch of Gera’s WellnessCentric Homes, a first-of-its-kind residential concept in India that transforms holistic wellness into a measurable everyday experience.
Hrithik Roshan becomes Gera’s WellnessCentric Homes brand ambassador
Having transformed the way modern young families live with its pioneering ChildCentric® homes, Gera Developments is now taking the next step in bringing well-being into the home, literally. Gera’s WellnessCentric Homes are designed as living ecosystems that promote balance between mind, body and spirit through evidence-based design, carefully curated wellness programs and meaningful community engagement.
With carefully planned layouts, purified air, balanced natural light and dedicated wellness zones, Gera’s WellnessCentric Homes combine design innovation with guided programs and community spaces that energize the body, calm the mind and uplift the spirit. Reinventing modern living, the concept goes beyond conventional amenities and leverages wellness design, wellness infrastructure and expert-led services to deliver measurable results such as improved sleep, increased daylight exposure and mindful movement. It brings structure and meaning to what was once an abstract lifestyle aspiration, making well-being a tangible part of everyday life.
Residents will have access to a range of holistic wellness experiences, including yoga and Pilates sessions, aqua aerobics, nutritional consultations, personal fitness coaching and community wellness initiatives, all delivered through collaborations with leading wellness experts.
Rohit Gera, Managing Director, Gera Developments, said: “From ChildCentric® to WellnessCentric Homes, Gera Developments continues its journey of transforming homes from static spaces into intuitive ecosystems that allow residents to thrive. In today’s busy lives, work has followed us home. Time for ourselves has diminished. And even if well-being continues to be desired, it is rarely sustainable. We call this wellness inertia and we set out to empower consumers to overcome it by creating an environment where pursuing a wellness lifestyle feels natural and effortless.
Gera’s WellnessCentric Homes are designed around measurable outcomes from better sleep to balanced living and supported by an ecosystem of services that integrates design, science and lifestyle management. At the heart of this project is our vision: enabling residents to live non-stop.
At the heart of the project is the proprietary “3-Tier Habit Infrastructure”, a framework that helps residents embrace and maintain wellbeing through:
- Nudge – encourage healthy habits through design
- Support – ongoing expert advice and community programs
- Sustain – flexible, personalized plans that promote lifelong well-being
Adding resonance to this vision, Gera Developments announced Hrithik Roshan as Gera’s WellnessCentric Homes brand ambassador. Known for his discipline, balance and commitment to holistic fitness, Roshan perfectly reflects the philosophy of the concept.
Actor and Gera WellnessCentric Homes brand ambassador Hrithik Roshan shared, “Ultimately, we all aspire to improve the quality of life for ourselves and our loved ones. Gera has placed wellness at the epicenter of design, and that’s what makes WellnessCentric Homes such a masterpiece. They represent the future of life, spaces that inspire balance, mindfulness and purpose in every I wholeheartedly endorse their vision and am proud to represent a brand that is changing the way we experience our home and our daily lives.
Speaking about the partnership, Rohit Gera said, “Hrithik’s association with Gera’s WellnessCentric Homes goes far beyond celebrity endorsement. His discipline, commitment to fitness and belief in balance reflect the very philosophy we have embedded in these homes. He embodies the idea that wellness is not an act, but a way of life and that alignment makes this partnership truly meaningful.”
With WellnessCentric Homes by Gera, the company continues its vision of innovation and customer-centered design, reimagining homes not only as places to live, but also as dynamic environments that promote healthier, happier and more connected lifestyles.
Also read: From Hrithik Roshan to Alia Bhatt: Star kids who prove that talent trumps lineage!
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