Travis Scott’s India tour is all set to enter its next phase as the rapper will bring his CIRCUS MAXIMUS WORLD TOUR to Mumbai on November 19, 2025, after a jam-packed debut in Delhi. Ahead of the show, a new wave of online humor has taken over social platforms, with young Indians turning routine leave requests into playful pop culture references. Capitalizing on this broader cultural moment, BookMyShow Live launched a digital initiative called “Sicko Leave” that reflects fan creativity around the tour.
Inspired by a rapidly growing social trend where young Indians are turning mundane leave requests into humorous, culturally coded mini-sketches, the campaign channels the same irreverent energy that has dominated memes, reels and workplace group chats in recent months. With Scott’s arrival sparking a nationwide cultural moment, Sicko Leave harnesses the anticipation with a playful, tour-focused twist.
India’s Gen Z has spent the past few years rewriting the rules of online expression, blending hyper-specific references, workplace wit and meme culture into everyday communication. Left emails, out-of-office messages, and even text apologies have become showcases of personality. Sicko Leave enters this space with deliberate intention: not only to observe the trend, but to build a fun, interactive structure around it.
Delhi has already revealed just how intense Travis Scott’s Indian fan base is: mosh pits, remarkable fashion and unfiltered self-expression. Mumbai is expected to reflect the same charged atmosphere.
At the center of the campaign is the Sicko Leave Generator, a custom microsite that allows fans to create personalized “leave requests.” With quick prompts, users can create excuses ranging from melodramatic to hilariously mean-spirited, all designed for instant social sharing.
These digital ‘permission slips’ are designed as collectible pre-show memorabilia, encouraging fans to pass around their Sicko Leave across all platforms, tagging @bookmyshow.live for a chance to win official tour merchandise.
Dolly Davda, Head of Marketing at BookMyShow, said: “The response to Travis Scott’s India tour has been truly phenomenal. With ‘Sicko Leave’, we decided to channel that same electrifying energy – bold, witty and rooted in fan passion. The campaign reflects the raw, unfiltered essence of the Travis Scott universe, giving fans a creative and playful outlet to celebrate the anticipation long before the first beat drops Mumbai.”
