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Entertainment website Hollywood.com announced its partnership with cryptocurrency exchange Crypto.com to launch a market prediction feature.
“In partnership with Crypto.com, we are launching the first prediction platform dedicated entirely to movies, TV, video games, Broadway, pop culture and celebrities,” co-CEO of Hollywood.com Mitchell Rubenstein said Monday. “Imagine predicting the winners of reality shows and awards shows, or whether a musical artist will reach number one on the charts: we give fans a voice to predict the moments that define entertainment.”
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Hollywood.com’s prediction market event contracts would be provided by Crypto.com Derivatives North America, a subsidiary of the exchange registered with the Commodity Futures Trading Commission, Hollywood.com said.
Rubenstein told Benzinga that Hollywood.com and Crypto.com were working on the technical integration of the feature, adding that the product should launch in about two months. He also said that Hollywood.com users would not need to use Crypto.com’s native CRO token to interact with the prediction market.
Hollywood.com’s prediction markets would differentiate themselves from entertainment markets on popular platforms like Polymarket by offering a “broader range of questions” and “in-depth analysis and insights,” Rubenstein told Benzinga.
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“Run by entrepreneurs with deep experience in entertainment, and we will bring in experts in the issue categories,” he said. “Users will experience a mix of a utility predictive trading platform and an entertainment site – essentially a ‘level up’ from Kalshi and Polymarket’s experience. And we won’t have sports, politics and economics to focus on.”
Hollywood.com’s announcement follows Crypto.com’s partnership with Trump Media Technology Group (NASDAQ: DJT) to launch a market prediction feature for Truth Social.
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Sports betting platforms DraftKings (NASDAQ:DKNG) and FanDuel also recently announced plans to launch their own prediction markets.
The rush into the prediction market comes as market leaders Polymarket and Kalshi have broken new activity and volume records in recent months.
