Google is refine how sponsored results will appear in search. In the future, all text ads on the search page will be grouped into a “Sponsored Results” section that will appear at the top of the screen. Ad sizes remain unchanged, and Google says there will never be more than four ads in a group. Once you scroll down to the section containing ads, you can click a button to hide all sponsored results.
According to Google, “the new design helps people navigate to the top of the page more easily.” This may be because people have become accustomed to automatically looking further into search results to ignore AI previews. Google’s announcement even stated that the sponsored tab could appear above or below the AI-generated summary. What’s another second of scrolling to actually access the information? But lest you scroll too far down, Google will also have a “Sponsored Results” section at the very bottom of the page that can only be hidden after you see those clicks.
The new approach is currently rolling out globally across mobile and desktop platforms.
