In recent days, Google users in Eagle eyes can only have in some cases, the capital G logo for the company now has a gradient softening the transitions between the four solid sections. The brand has been modified for the Google application on Android and iOS devices to date. However, there are still several places that continue to display the look of classic colors block, including the favicons of the browser. It is also not included in the official collection of images of Google for the press; The classic version is always used as an input for the Google App logo.
None of the logos for other Google smartphone applications seems to have adopted a new gradient look. But perhaps in particular, the brand of the Gemini AI assistant by Google has on its star symbol. Perhaps AI opens the aesthetics path as well as technical choices at Google? Or maybe this is a test to assess the reactions before deploying a complete overhaul of the brand?
Whatever the reason, the greatest surprise is not that Google is deployed a refreshment of the logo, but that the change seems to occur with a zero fanfare. When the company lasted in 2015, there was a whole campaign explaining every latest detail of the new look. Brand image is a big problem for a business as large as Google. Even the changes that seem minor would go through many iterations and committees and check before their posting. And any marketing director knows that consistency is essential, it is therefore particularly strange that, if it is a permanent change, this happens in a fragmentary approach.
We contacted the company for more information on the question of whether the gradients will be the hot style trend for all Google products in 2025.
