Google brings its marketing tools powered in AI in India after the “Google tax” repeal
Google has launched a series of its advertising tools fueled by AI in India, which made its debut in the United States in May, because the repeal of the so-called “Google tax” made the South Asian market more attractive for global technological companies selling online advertisements.
In March, the Indian government abandoned its 6% levy from digital advertisements, in force in April, to meet some of the commercial concerns raised by the Trump administration.
The US trade representative had criticized the tax by calling it “discriminatory and unreasonable” because national companies were exempt. Its repeal would facilitate costs for technology giants, including Google, Meta and Amazon.
Thursday, Google organized the local version of its live marketing event to start its tools fueled by AI for Indian marketing specialists.
One of the tools is “generated for you”, available in Product Studio, which identifies relevant content opportunities in shopping catalogs and pre-general images and videos via AI that merchants can record or publish on Google platforms. Another tool is an opt-in functionality called smart bodding exploration in research campaigns, which is built on existing intelligent auctions and uses AI to find more recent and qualified tracks that traders would not have captured or submissive.
In addition, Google has introduced new aging capabilities in Google Ads and Analytics.
“These agent tools can learn from advertising inputs, including data sets, destination pages, active ingredients and campaign performance in real time, to eliminate the conjecture of the achievement of commercial objectives,” said Dan Taylor, vice-president of global Google advertisements, during a virtual round table.
Google brought AI Max for research campaigns, which aims to improve the performance of the research campaign by identifying more relevant and very efficient research requests by learning from the destination pages of brands, their existing ads and lists of existing keywords.
The online Indian market for second -hand electronic goods, Cashify has seen its conversions by 15% and the acquisition costs of reduced customers of 12% after the deployment of the Max during its first tests, said Google.
Google has also announced that advertisements will start to appear on AI’s overviews in India later this year.
In addition, the company presented its connected television advertisements Shoppable on YouTube in India. The YouTube mast head on Mobile will now also start disseminating advertisements in the country.
YouTube on connected televisions has been the most watched streaming service on television in India in the past year, said Roma Datta Chobey, director general of digital indigenous industries at Google India.
Likewise, the country has been an important market for YouTube shorts, with short videos on the visualized platform of billions of times since the launch. Up to 87% of Indian consumers look at YouTube or Shorts as part of their commercial career, said Chobey.
The digital advertising presence of India increases, while the second internet market in the world continues to see more users connect. The country’s digital advertising market is expected to increase by more than 20% in annual shift, reaching nearly $ 7 billion by the end of 2025, according to a recent Digital Advertising Report.
“India is such a flourishing digital ecosystem. We have the greatest number of users who are actively trying and test our products. So that is really the reason behind us, to get these innovations in India faster,” said Chobey, in response to Techcrunch’s question on the calendar of new advertising tools on AI.
Google has confirmed to Techcrunch that its newly launched features, notably AI Max for research campaigns, exploration of smart auctions, the Masthead store and the Youtube CTV, and Max performance retention mode do not support Hindi to improve the compatibility of local campaigns. In addition, the company has introduced urban and rural hearing filters to the state level for Indian advertisers to allow planning, purchases and more granular reports.
India has long been a key market for Google, not only because it hosts the largest user basis in the company, but also due to the constant growth in advertising revenues. During the year 2024, Google’s gross public revenues in India increased by 11% in annual slip to $ 312.21 billion ($ 3.6 billion), while its net advertising revenues increased $ 27.43 billion ($ 320 million).
