Exclusive: MAA manufacturers upset by the distributor due to the strategy and distribution of Kajol-Starrer emissions: Bollywood News
The latest version, Maamanaged to set up impressive figures during his first two days, thanks to the casting of Kajol, the kind of horror and the positive word of mouth. However, manufacturers are not satisfied with the film’s release and distribution strategy.
Exclusive: MAA manufacturers upset by the distributor due to the Liberation strategy and the distribution of Kajol Starrer shows
A source close to the film told Bollywood Hungama“”Maa Released in around 1,500 screens and, ideally, a film like this should have obtained a screen count of around 2000. After all, he has the association of Ajay Devgn and Kajol and in addition, it is a horror film, which is the flavor of the season. Unfortunately, this did not happen and the manufacturers also noticed that the emissions were not properly allocated in the cinemas. Although it is a horror film, it also calls on the family as shown by its title and note U / A. Therefore, it should have obtained important information in the afternoon and evening and also in the whole more shows, but in many places, this has not happened. »»
The source continued: “Consequently, manufacturers are unhappy with the arrangement. They believe that if the presentation was fair, the collections of Maa Could have been higher.
Bollywood Hungama learned that the 4:15 p.m. show at PVR Sangam, Andheri, Mumbai, who recorded a huge occupation on Saturday, was interrupted on Sunday in favor of Sitaare Zameen by. By the way, as Maa, Sitaare Zamaeen by is also distributed by PVR.
An exhibition Source Explained, “In the Dadar-Matunga-Mahim Belt, Which has no multiplex and consists of single screen, all cinemas either have an afternoon show of 1:00 pm and an eventing show of 7:00 pm. Ideally, the showcasing should be such that Should have a show at surround 4:00 pm as well as a section of the moviegoing audience might prefech Maa at that time. But with the strategy in place, they have no choice. »»
A commercial expert commented on the state of anonymity: “This week is crowded as Sitaare Zameen by resisted well. Maa managed to play in F1: the film also records a great occupation. In such cases, the problems of sharing shows do not occur. The problem becomes multiple when the Distributor overomsite and then does not meet expectations and does not plan the presentation well. In this case, PVR Inox also had to host their other film, Sitaare Zameen by. Nevertheless, manufacturers are necessarily to be shortened when they do not get the desired number of shows. »»
Past bodies
This is not the first time that the distribution of PVR stainless steel has been scanner. A few days ago, Bollywood Hungama reported how Warner Bros was also upset by the multiplex chain for not having given a reasonable number of shows to F1: the film. A week earlier, we revealed that PVR Inox had decreased after having assured the theaters of Center B and C that they would be given Sitaare Zamaeen by. The theaters even obtained the advertising equipment of the distribution team and at the last minute, the film was not given to them, leaving them in a difficult situation.
In December 2024, Baby JohnReservation in advance was also assigned because PVR stainless steel Pictures had requested 60% of the presentation of the Starrer Varun Dhawan when they asked the exhibitors to assign the balance 40% of the shows to Pushpa 2 – The rule. With simple screens, they insisted that there should be 3 shows in their film and 1 program of Pushpa 2 – The rule. The theaters did not agree on this request while the allt Arjun-Starrer did historical affairs.
More pages: Maa Box Office Collection, Maa Movie Review
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