Kylie Jenner added new things to Cart.
The Kardashian star introduced a new range of dessert -inspired body sprays, the latest expansion of its brand Kylie Cosmetics.
The launch was announced on Instagram on Monday, September 23, accompanied by a promotional campaign featuring Jenner in a series of elegant and fun images.
The new sprays of the body are part of Kylie Cosmetics’s continuous strategy to link cosmetics to experiences focused on lifestyle. The products, which include Sweet Éclair, Vanilla Dew and Caramel Cloud, are ready to make his debut on the official Jenner website and reflect the brand’s focus on indulgence and sensory attraction.
The promotional images present Jenner in a monoblophone swimsuit in cut ivory, stylized with kitten heels and smoothed hair. Another photograph the watch positioned on an exercise ball while holding one of the new sprays, emphasizing the playful but polite aesthetics which has become a brand brand of its brand campaigns.
The launch of new body sprays coincides with an increased public interest for Jenner’s relationship with actor Timothee Chalamet.
The couple has not been seen together for more than a month, but the reports indicate that Jenner has made private visits to Budapest, where Chalamet is currently filming Dune: the third part.
A recent observation of the couple in a Budapest Café has sparked speculation about their efforts to balance the attention of the public with private time together.
Jenner’s latest marketing initiative underlines its ability to merge personal visibility with the development of the brand.
The “Dessert in a Mist” collection continues the practice of Kylie Cosmetics of theme The products around indulgence and sensory attraction, a strategy that maintained the competitive brand in a crowded beauty market.
By combining a campaign based on a strong visual brand with sustainable fascination surrounding his private life, Jenner continues to strengthen his double role as a entrepreneur and cultural figure.
