Halfway through WWDC 2025, I started to follow each time I heard the word “delicious”. I may have missed a few, but there was at least eight times when an executive insisted me that an element of the next iOS 26, MacOS Tahoe and the other Apple platforms deserved the adjective. And perhaps some people really feel unhindered joy about the design of the user interface, but it is the kind of attitude of these events that makes my eyes roll.
Apple always tries very strongly to inject lightness and personality into its Keynotes. Most of the time, this leans by pressing Craig Federighi, which seems quite affable to be the punchline. Sometimes I smile a little, but again, more often than not, it’s another eye roll. This was the case this year, as Apple matraquked us with a link for his neighbor F1 Fillwhich is already based quite strong on the placement of products.
Then there is the devotion of the developer. Yes, Apple needs developers to use its tools and programs. Yes, the company can and should make them congratulations. But sometimes, the adulation I heard has entered the public of WWDC in the past is so cheesy, so too impatient that it goes well after sincerity and in Schlock.
Just like I was ready to turn off the stream, the curtain got up on a tail piano. And to my surprise, the last three minutes of a complete group performing real reviews of applications have become the highest point of WWDC for me.
It is not an original idea. Critics, good and bad, are well -undermined fodder for actors and social media content. Jimmy Fallon, James Corden and others have made musical gags an essential of the recent end of evening talk shows. But the way Apple decided to do this this year was, in a word, delicious.
Each review was sincere or dopey or both; See “SAVED MY MARRIAGE” to Citymapper and “If it does not earn the best application of the year, I will eat my shoe” for Lost in Play. It took the essential internet wisdom of “do not read the comments” and transformed it into gold. This silly little song has managed to do everything Apple wants to do to WWDC in a really fun package. These are the accessories dev, it is the selling production, it is a legitimate entertainment.
For anyone, like me, actually hummed even after the end of the stream, the video is autonomous on Youtube and was interpreted by singer Soul / R & B Allen Stone. And that the producer had this idea: you have my most appreciation. Six out of five stars indeed.
