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Crypto stock emerges as rare winner amid stock market crash

As global crypto markets recovered from one of the sharpest sell-offs in years, a handful of crypto stocks managed to stay in the green on October 10, led by Eightco Holdings (NASDAQ: ORBS), which surged 16.6% even as Bitcoin and Ethereum fell by double digits.

According to data from SoSoValue, the total crypto market cap fell 9.46% to $3.84 trillion, with Bitcoin (BTC) falling below $112,500 and Ether (ETH) falling more than 12% to $3,816.

Nearly every major crypto-related stock was in the red, from Coinbase (COIN) to Marathon Digital (MARA), as Donald Trump’s 100% tariffs on China triggered panic selling, liquidating more than $19 billion in market positions.

Related: Binance to compensate users after technical glitch during $19 billion stock market crash

Still, Eightco Holdings emerged as one of the few winners.

Trading under the ticker ORBS, the company jumped 16.59% to $9.84 with a traded value of $164 million.

Eightco, which operates in the field of digital commerce and blockchain infrastructure, focuses on tokenized loyalty and retail payment systems, positioning itself as a bridge between Web2 companies and blockchain technology.

The company has also explored AI integrations and data tokenization tools for e-commerce partners, themes that remain attractive to investors even amid market turbulence.

Related: What is tokenization? Explain

Shares of Eightco Holdings soared after the company unveiled a new AI authentication pilot program aimed at redefining enterprise security and digital identity verification.

Backed by major investors including Kraken, CoinFund and Brevan Howard, the initiative positions Eightco as a potential trust layer for global AI systems.

Launched on September 11, Eightco Holdings rebranded its ticker ORBS just after raising $270 million to fund a Worldcoin-based treasury strategy and move to AI-based identity solutions.

Originally founded in 1966, the company, formerly known as Cryptyde, Inc. until its name change in April 2023, operates in the areas of e-commerce cash flow, inventory management and custom packaging in North America and Europe.

Bear market, illustration.

Crypto-related stocks mirrored the carnage in digital assets this week, with nearly all major blockchain, exchange and Bitcoin Treasury stocks closing sharply lower after Donald Trump’s all-China tariffs shook markets.

Here’s how the biggest names fared:

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