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During the locking of the coronavirus, a filmmaker felt a strong need to remain creative – which led to the beginning of the successful story “Creative explained”.
Armen Adamjan joined Fox News Digital to talk about how his passion for the growth of DIY things and projects aimed at improving cleaning and reduction of waste has transformed it into a viral sensation known as “creative_xplicated” on social networks.
“I do hacks of life, advice and tips to show people how to simplify things in life,” said Adamjan, who has nearly 10 million Instagram followers, in more than 7 million on Tiktok and 4 million others on Youtube.
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His inspiration occurred during the coronavirus pandemic in 2020, when he started using his 12 years of experience as a filmmaker to create social media videos.
“”I I lost my head like everyone else, but I had to create videos, “he said.” I also grew up with my parents because I was stuck there. I did it, you know, I cultivate basic things like everyone else, but I remember that I cut in a green onion and I just thought, hey, do people even know that you can take the roots of this green onion? They usually throw it away. “”
“If you plant it in a saucepan with ground or just a glass of water, it will just start pushing back. And I just thought like, hey, let me publish it on Tiktok at the time. And yes, I posted it. The next day, I had 117,000 views. And then I said to myself, that’s it. I am on something here.”
From that, Adamjan continued to show hacks on social networks.
“The whole trip was more or less like me the first time, these things, these hacks. And when I discovered these hacks, of course, I excited. Of course, someone would be excited if they saw something working, right?”
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Armen Adamjan creates videos on his social media platforms known as “creatives_explayée”. (Air Isabella)
Adamjan said that the excitement that the spectator sees in his videos is a precise representation of what he thinks of making a new discovery.
Adamjan also shared that his videos are loved at all ages: “You have a grandmother sharing something with a little child and a small child sharing him with a parent.”
“The comments thank me roughly showing them the knowledge and also a large part of this is the way in which parents are very grateful for their children who get involved in these things, these little experiences and the gardening and the DIY project that I show,” said Adamjan.
“I would just look at a problem and I would try to find a solution, then explain very simply, creative. Creative explained.”
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Adamjan hopes that his videos will offer more positivity to social media.
“There are creators who feel obliged to say something about something that happens in the world,” he said. “But I have the impression that if you do, say like a specific niche, as let’s say cooking videos and just make cooking videos, if you make hacks like me, then do the hacks. Do not feed on the negativity of people and the negativity of the world. I think what I can control and that’s my content.”
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Watch Aromen appear on “Fox & Friends” on Monday at 6:50 a.m.
