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The business would have been booming for American Hat Company – a Cowboy hat manufacturer based in Texas – since the 2018 launch of the successful television series “Yellowstone”.
Founded in 1915 and whose headquarters are in Bowie, Texas, the company specializes in felt hats and straws offered in a range of garnishes, colors and shapes. The demand has skyrocketed so high that the company is now under orders, according to the president of the company Keith Mundee.
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“People were asking for something that was really American or going back to their roots,” Mundee told Fox Business. “… Western lifestyle has become very popular.”
The manufacturing company, founded in 1915 and based in Bowie, Texas, sells cowboy hats in felt and straw made by hand in a variety of garnishes, colors and shapes. (American Hat Company)
The company follows a process of around 18 steps to transform raw materials such as straw and fur into a basic cowboy hat, he said.
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While the company supplies in some of its materials from sites outside the country, its hats are the majority of American manufacturing. They “are up to the level of style, quality and sustainability” which can be expected from a product made in the United States, according to the company’s website.
American Hat Company follows a process of around 18 steps to transform raw materials such as straw and fur into a basic cowboy hat, said Mundee. (American Hat Company)
“It simply doesn’t make sense to import finished products,” said Mundee. “… we will import raw materials, but it is not something that someone could wear or use.”
American Hat Company sells his cowboy hats to retailers across the country like Cavender’s, National Roper’s Supply and the best hat store. Its products can also be found in stores in Canada, Australia and Germany, according to the company’s website.
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The most popular cowboy hat of the retail manufacturer is called 40x. Made from 40% beaver and 60% hare, the 40x is available in 14 different colors and has a set of bands and loop as a garnish. However, the “best” company in the company, said Mundee, is called 1,000x. It is made from the sub-intake of a beaver mixed with vision, is available in four different colors, and its garnish is also a set of bands and loop.
Keith Mundee, president of American Hat Company. (American Hat Company)
“That [1,000X] The hat in a silver belly color will sell about $ 4,800, “said Mundee.
Although the main objective of the American Hat Company is to create quality products by using traditional craft methods, which motivates its staff is its commitment to patriotism, faith, honoring it the army and the maintenance of the spirit of the American West “, according to its website. Each hats also puts an American flag regardless of its garnish.
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“I really do not sell cowboy hats as much as I sell the national anthem, open prayer, respect for our soldiers, respect for the first stakeholders,” said Mundee. “… It is important to raise the young generation and have a reverence for our country, our flag.”
