If you thought so, the thirst for memory and GPUs is causing many companies to re-evaluate their priorities. YouTube channel Hardware Unboxed has discovered that ASUS has stopped producing the RTX 5070 Ti and 5060 Ti 16GB due to an ongoing memory shortage. Both GPUs are 16GB models, making them more expensive to manufacture in today’s climate.
“Demand for GeForce RTX GPUs is strong and memory supply is limited. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability,” an NVIDIA spokesperson told Engadget.
At CES 2026, we found that PCs and computing will have higher prices and more limited availability to consumers over the next 12 months. By the end of 2025, RAM prices have skyrocketed, driven by demand from AI data centers. This won’t stop anytime soon.
—Mat Smith
The other big stories (and deals) this morning
In the fight against AI.
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Matthew McConaughey has filed trademark applications to prevent AI companies from using his likeness without permission, and the U.S. Patent and Trademark Office has approved eight of them so far.
The trademarks were for video and audio clips featuring the actor looking, smiling and speaking. One involved an audio recording of him saying “alright, alright, alright,” his catchphrase from the film. Dazed and confused. Under the law, companies are already prohibited from stealing a person’s image to sell products. However, given the vague rules governing the use of a person’s likeness, McConaughey is taking a proactive approach. McConaughey himself is an investor in ElevenLabs and has partnered with the AI startup to create a Spanish version of its newsletter. It’s good, it’s good, it’s good.
Keep reading.
Dependence! Radiation poisoning! Skeletal law enforcement?
AMAZON
The second season of Amazon’s excellent show Fallout is currently streaming, but the company is already looking to generate more revenue from its licensing of the popular game series. Prime Video has given the green light to an unscripted reality show called Fallout shelter. It will be a 10-episode series with Studio Lambert, the team behind reality TV projects including Squid game: the challenge And The traitors.
Keep reading.
But image generation isn’t going anywhere.
Following numerous complaints and several state and national investigations, X is revising its policies regarding Grok’s image editing capabilities. New safeguards will put Grok’s image generation features behind X’s subscription offering, and geo-block all users’ ability to generate images of real people in… well, less clothing, in regions where it’s illegal.
California Attorney General Rob Bonta cited an analysis that found “more than half of the 20,000 images generated by xAI between Christmas and New Years depicted people wearing minimal clothing.” Was this the main use?
Keep reading.
