Barron’s Roundtable panelists Jack Otter, Ben Levisohn, Megan Leonhardt and Andrew Bary discuss the impact of tariffs on the auto industry and share their top stock picks.
British car manufacturer Aston Martin has launched a multi-year partnership with Tom Holland’s non-alcoholic beer brand.
Through this partnership, the Dutch brand Bero will become an important part of key Aston Martin brand elements, including collaborative content and global events. There will also be collaborative products, although the companies have not yet specified what these will be.
Bero CEO John Herman said the Aston Martin brand “embodies British performance, craftsmanship and craftsmanship” and the company seeks to “create experiences for people who seek an enriched lifestyle”.
Aston Martin has launched a multi-year partnership with Bero, the alcohol-free beer brand from “Spider-Man” star Tom Holland. (Hot)
TOM HOLLAND’S BERO taps into the booming non-alcoholic beer market
Bero debuted in 2024, as many companies began tapping into the alcohol-free beer market, which is gaining traction with consumers. While Bero has announced several partnerships since its launch and made its way onto Target shelves, this is its first major deal with an automotive brand.
NEW CAR PRICES REACH HISTORIC HIGHS AS BUYERS FACE FITTING STICKER SHOCK
Through this partnership, the beer brand will become an important element among the key elements of the Aston Martin brand. (John Keeble/Getty Images)
This is far from the first partnership for Aston Martin, founded in London by Lionel Martin and Robert Bamford in 1913 and becoming synonymous with the spy character James Bond. For example, in September, Aston Martin’s Formula 1 team, Aston Martin Aramco, teamed up with Glenfiddich to become its official whiskey partner.
Down payments for new cars hit 4-year low as buyers struggle with affordability concerns
Bero is “Spider-Man” star Tom Holland’s non-alcoholic beer brand. (Hot)
“The partnership was born from a shared dedication to craftsmanship, performance and the mutual pursuit of refined experiences. Just as we design cars to excite and inspire our customers, BERO is redefining the world of non-alcoholic beverages to create an authentic experience for beer lovers,” said Marek Reichman, Creative Director of Aston Martin.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
