AMD’s Lisa Su and HP’s Enrique Lores describe how they went from basic to high-end

Good morning. AMD’s Lisa Su and HP’s Enrique Lores met more than a dozen years ago, before they were CEOs of their respective companies. When I had the opportunity to speak with them together last weekend at the F1 United States Grand Prix in Austin, I asked them what qualities they first noticed in each other that cemented their partnership. Lores highlighted Su’s clarity of vision while Su told me she appreciated Lores’ willingness to take a bold bet on a then-struggling semiconductor company with a ho-hum product line that was losing ground to competitors like Intel and Nvidia.
“We had used AMD only for the low end of our consumer business and together we saw an opportunity to use their technology in more high-end products aimed at commercial customers,” said Lores, who notes that he was sold after seeing what was happening. “We both had to convince our CEOs that it made sense and develop the economics to show that it made sense. »
As CEOs, they transformed their company and strengthened their collaboration, with AMD now providing the high-performance chips at the heart of HP’s AI-driven PCs, laptops and workstations. Under Su, AMD has become a powerhouse in the AI ​​revolution and a case study in reinvention. Lores, meanwhile, has transformed HP from a hardware company to what he calls an “experience solutions company” that brings AI capabilities from the cloud to the device.
The challenge for HP these days is getting customers and software companies to buy into the value proposition at a time when a lot of corporate money continues to be invested in big language models. While Lores has revived HP’s fortunes since becoming CEO in 2019 and continues to grow PC sales, concerns about tariffs and weakness in the printing sector have driven the stock price down 15% this year. AMD stock almost doubled.
But that doesn’t change the strength of a partnership that both parties say is built on mutual trust as well as the bottom line, as they co-develop new technologies and AI architecture for the workplace. Lores said, “When you have a friend, you trust your friend, and when you do new things, it’s important to have that level of trust. When you go through problems, which happens too, it’s also good to try to have trust in the other side.”
Contact the CEO daily via Diane Brady at diane.brady@fortune.com
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CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.


