From Biryani to Hamburgers: The giant of food delivery Swiggy deploys the “RS 99 store” with low -cost menu in more than 175 Indian cities
Swiggy has deployed a new 99 ₹ meal initiative to use the growing demand for the affordable restoration of India. The food delivery platform announced on Monday the launch of its “99 store”, a section organized in the application with unique meals at the price of 99 ₹, in particular targeting consumers concerned with the budget and Gen-Z.
The store is already alive in more than 175 cities, including level 2 metros and poles such as Bangalore, Hyderabad, Delhi, Patna, Dehradun, Mysore and Tirupati.
The SWIGGY store 99 offers quick preparation meals for a dish at 99 ₹, with free delivery via its “Eco Saver” mode. The menu extends over a wide range of kitchens, rolls and biryani with noodles, northern and southern dishes, hamburgers, pizzas and cakes, guaranteeing customers a variety and value without compromising the taste.
“At 99 ₹, it’s not just a price – it’s a promise,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace. “We have worked in close collaboration with our catering partners and our delivery teams to make everyday meals more affordable without cutting the corners.”
Meals will also be delivered with free delivery when ordered via the “Eco Saver” mode of SWIGGY, a profitable delivery option designed to support value -focused consumption without affecting the quality of the service.
The 99 Store is integrated into the main swiggy application and has a simplified provision and first to help users easily cover popular items. The company hopes that the new offer will appeal to students, first employees and anyone looking for a daily low -cost meal option.
