At WWDC 2024, Apple failed its customers. When the company announced the new Siri more personal last year, it showed a product far from ready. You can indicate many different places where Apple Intelligence has not met expectations, but with the rapid approach to WWDC 2025, the company owes its users an explanation of the way it intends to reconquer their confidence.
If you haven’t looked at last year’s conference, here is a summary. At the heart of Apple’s promise of a better digital assistant, a feature that would give Siri the opportunity to understand all the personal information stored on your iPhone. During the most memorable moment of the presentation, Apple demonstrated Siri responding to a request from Kelsey Peterson, director of automatic learning of the company and the AI, for an update on the theft of her mother. The assistant not only understood the prompt, but provided real -time flight tracking information in the process.
In short, the demo promised – after years of negligence – that Siri would finally be useful.
He should have been obvious with the hindsight that Apple survived his progress on Siri, and the AI more broadly. At WWDC 2024, the company did not leave the press and other participants to try the new version of the assistant. There was not even an opportunity to see the employees of the company use Siri. In fact, according to reports Later published later, it is probably more precise to describe what Apple showed last June not as a demo but as an elaborate conceptive video.
If Apple had only simulated the WWDC demo, it would have been quite bad, but the company did something worse. As you may remember, the technology giant presents in the spot in September. Rather than a public declaration explaining the lack of progress, the company admitted that it delays the upgrade to a day “during the coming year” . The same day, as if the company had just made its error, Apple that showed Bella Ramsey uses the new Siri in the way he had demonstrated at WWDC 2024.
It will take a lot for Apple to repair the Apple Intelligence, but the best place where the company can start is to be honest with its customers. Societies, in particular those as large as it is Apple, rarely show humility, but in this case, recognition of the company it has promised to the moon and missed the brand would greatly contribute to straightening some of the wwdc 2024 sins.
This applies to other aspects of the Apple Intelligence as much as with Siri. Look at it. Apple Intelligence was so bad to aggregate the news, the company ended up taking a break in the notifications in the. When he published 18.3 to the public a few weeks later, he began to label the alerts to give users a warning that they can include errors.
As for the other features of Apple Intelligence like image Playground and Genmoji, they are forgettable because they offer little utility and see Apple according to trends rather than offering something that really improves the usefulness of its devices. There too, the company can tell its users that it has missed the brand and that it plans to do better.
There is no reason why Apple cannot make Apple Intelligence excellent, but any effort to do it must start with the honesty of the company: about what its roadmap can really do and recognize when its promises cannot be held.
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