The Association for Accounting Marketing (AAM) has reported in a study that high -growing accounting firms go twice as much of their income from marketing expenses compared to other companies.
Directed with Hinge Research Institute, the AAM 2025-26 Budgetary Reference Study involved 87 companies with more than $ 16 billion in combined annual income.
He highlighted strategic investment in marketing as a key engine of growth in the sector.
The study presented that high -growing businesses, defined as those of the most important 25% for the annual growth rate composed over three years, went to 2.1% of their revenue to marketing, to the exclusion of remuneration.
This is the double of the 1% spent by other companies in the sample.
These high -growing companies reach a 38.5%income growth rate, up to seven times faster than their counterparts which rose more slowly.
This rapid growth is linked to their strategic marketing investments.
In terms of staff endowment, high -growth companies maintain a ratio of marketing time employees of 1:49, against 1:57 for low growth companies.
However, members of the marketing team in strong growth companies earn 27% less on average than those of slower companies.
The study also stressed that high -growing businesses invest much more in the recruitment and development of their employers’ brands, spending 66% more from their budget on these activities than their low growth counterparts.
In addition, research highlighted the continuous importance of face -to -face marketing. Strong growth entities invest 21% more of their budget in conferences and other events in person than their slower growth peers, with 29.6% of their budget dedicated to such activities.
The president of Laura Metz Aam said: “The very efficient accounting firms today adopt a slightly more balanced approach to marketing.
“The budgets of digital and content marketing are increasing, but perhaps more than anything, strong growth companies focus on education of relationships in person, whether in industry conferences or their own customer assessment events. These gatherings are not only line elements, these are growth strategies where the strongest connections, the best tracks and the most daring moments of the brand take shape. ”
“Marketing accounting companies spend linked to income” was originally created and published by the accountant, a brand belonging to Globaldata.
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