OPENAI has launched a new chatgpt update that incorporates purchase features into the widely used AI tool, allowing users to receive tailor -made products, see prices and opinions, and link directly to online stores, BBC News reported.
The initiative should challenge the dominant market players like Google and Amazon, who both have substantial issues in the electronic commerce and product discovery arenas.
According to Openai, the new tool is designed to make it “faster to find, compare and buy products” and all recommendations will be generated independently, not by paid promotion.
This approach positions Chatgpt not only as an AI assistant, but also as a new type of product discovery platform. The deployment of this feature should reach all users in a few days.
This purchase update is part of a greater overhaul of the Chatgpt search functionality, which has experienced explosive growth. OPENAI noted that the research tool now manages more than a billion weekly requests.
In addition to purchases, the company has introduced features such as live sports score updates and richer citation systems for more precise responses.
While Google still holds the share of the global research traffic lion, the coherent innovation of Openai in the integration of AI into daily tasks suggests a changing landscape.
This also exerts pressure on competitors such as Amazon, who also introduced his sales assistants supplied by AI and other generative AI platforms such as perplexity.
Adding Chatgpt shopping underlines how generative AI is increasingly integrated into trade, research and digital media, potentially redefining the way people interact with the Internet.
It also strengthens OpenAi’s long-term objective of transforming Chatgpt into an all-in-one assistant capable of managing a wide range of daily needs.
