Brown-Forman retains more links with wine, ending its sales, marketing and 60-year-old distribution partnership with Californian winegrowers Korbel Champagne Cellars.
In a joint press release, the two companies said they would terminate the link on June 30.
The Brown-Forman and Korbel partnership began in 1965. According to the Jack Daniel’s Maker annual report in 2024, the group sold Korbel products “under contract” in the United States and “other selected markets”.
“We deeply appreciate the rich and collaborative history that characterized our relationship with Korbel and its owner, Gary Heck,” said Lawson Whiting, president and chief executive officer of Brown-Forman, in a joint statement. “In the future, we will each pursue our long -term respective growth objectives.”
Gary Heck, president and owner of Korbel Champagne Cellars, added: “Korbel deeply appreciates the decades of successful partnership with Brown-Forman. While we are embarking on this new chapter, we are delighted to continue to connect with our consumers and to raise our emblematic brand more on a national scale. ”
Just drinks asked the two companies to develop justification to stop partnership.
Created in 1882, Korbel based in Sonoma county produces a range of Champagne method Sparkling wines, as well as a pocket of fixed wines, port and sherry.
The company also operates a Brandy company under the name of Korbel Californian Brandy.
The move marks another step in the wine category for Brown-Forman. Two years ago, the heavyweights of American spirits sold its Sonoma Cutters vineyards to the American luxury wine company The Duckhorn Portfolio. The sale was completed in May of last year.
The owner of the Woodford Reserve brand sold the activity of Sonoma cutters in exchange for the Duckhorn portfolio and $ 50 million.
The assets included in the agreement were Sonoma-Custr brand marks, production sites and six vineyards located in the Sonoma coast and the names of wine in the Russian river valley.
After the sale, the Duckhorn portfolio added two Brown-Forman leaders to its board of directors, Marshall Farrer, director of strategic growth, and Tim Nall, head of the world supply chain and technology responsible.
In October, US-Investment Capital Company Butterfly Equity concluded an agreement to buy the Duckhorn portfolio for around 1.95 billion dollars.
“Brown-Forman, Korbel Champagne Cellars Cease Sales Partnership” was created and originally published by Just Drinks, a brand belonging to Globaldata.
Information on this site was included in good faith for general information only. It is not intended to constitute advice on which you should count, and we do not give any representation, guarantee or guarantee, whether express or implicit as to its precision or its exhaustiveness. You must obtain professional or specialized advice before taking or abstaining from any action on the basis of the content of our site.
